Both Sides of the Table

NOVEMBER 14, 2017

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

NOVEMBER 21, 2016

Lead with your intent to offer the solution free to customers. Of course, customers love free, but investors hate it. It takes a huge upfront investment to attract users, before advertisers are interested. Smart entrepreneurs highlight their own positives in competitive positioning, rather than competitor negatives.

Funding 98

Funding Startup Innocal Entrepreneur 98

socalTECH

AUGUST 20, 2009

As I watched my kids' eyeballs move over, as well as looked at the research data and advertising data which saw TV's share shrinking, I started looking into new media. There's more competition, but there's a lot more available to you as a developer. In 2005/2006, I really saw that the trend was shifting from television to the Internet.

Media 150

Media Tech Coast Angels Social Network Content 150