Remove Advertising Remove Competition Remove Mobile Remove Screening
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. I don’t intend either, Burstly has respectable and strong competition. The world is going mobile. I’ll explain in detail below.

Mobile 282
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How YP Is Growing A Giant Tech Team In Glendale

socalTECH

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

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How YP.com Is Growing A Giant Tech Team In Glendale

socalTECH

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

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Interview with Hamilton Chan, PaperLinks

socalTECH

Hamilton Chan is founder of Los Angeles-based PaperLinks (www.paperlinks.com), a new startup which is developing mobile applications which take advantage of QR codes--the 3D barcodes which are cropping up everywhere--to help users marketers go beyond just linking those codes to web pages, but also to power social applications.

Startup 233
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10 Tests of Your Modern Entrepreneur Lingo Savvy

Startup Professionals Musings

Osmosis marketing is the hot new term for word-of-mouth advertising. Social mobile web. Responsive web technology that re-sizes text and images to fit any screen is the norm with new websites. It’s probably the biggest source of change and innovation in business today. Are you leading the pack or barely hanging on?

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Top 29 Startup Posts May 2010

SoCal CTO

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*.

Startup 248
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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

In my LA I often see computer screens open with entrepreneurs talking about digital media. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. In San Diego you have Qualcomm so an entire mobile industry has been spawned.