article thumbnail

How YP Is Growing A Giant Tech Team In Glendale

socalTECH

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

article thumbnail

How YP.com Is Growing A Giant Tech Team In Glendale

socalTECH

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I don’t intend either, Burstly has respectable and strong competition. He’s a natural leader, appropriately competitive, very customer focused and a pleasure to work with. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. Now, the details … 1.

Mobile 282
article thumbnail

13 Red Flags To Avoid In Your Investor Funding Pitch

Startup Professionals Musings

It takes a huge upfront investment to attract users, before advertisers are interested. Smart entrepreneurs highlight their own positives in competitive positioning, rather than competitor negatives. Of course, customers love free, but investors hate it. Facebook spent over $100 million to kickstart the process.

Funding 98
article thumbnail

10 Tests of Your Modern Entrepreneur Lingo Savvy

Startup Professionals Musings

Osmosis marketing is the hot new term for word-of-mouth advertising. Responsive web technology that re-sizes text and images to fit any screen is the norm with new websites. As entrepreneurs and business people, it behooves us all to understand and adopt changes which can improve our competitiveness and impact.

article thumbnail

Top 29 Startup Posts May 2010

SoCal CTO

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*.

Startup 248
article thumbnail

Interview with Hamilton Chan, PaperLinks

socalTECH

This presents an opportunity for people, businesses, and brands who have products in the real world and in retail storefronts, packaging, and advertisements, allowing people to get additional information from what they are already seeing out there. Adoption and awareness of QR codes is good for consumers, and good for advertisers.

Startup 233