socalTECH

DECEMBER 16, 2019

Santa Monica-based VideoAmp , the advertising technology startup which is backed by Raine Group, Ankona Capital, Mediaocean, and RTL Group, has partnered with cable and set top box and DVR provider TiVo , to bolster VideoAmp's TV Viewership data pool. households. Financial details of the partnership were not announced. READ MORE>>.

Santa Monica 100

Santa Monica Screening Advertising Capital 100

socalTECH

JULY 17, 2019

That said, GumGum said that Nike and Visa "won big" in sponsoring the global tournament.

Artificial Inteligence 133

Artificial Inteligence Screening Santa Monica .Net 133

Tech Zulu Event

DECEMBER 20, 2012

The platform allows users to sync content and commands across all four screens — the smartphone, tablet/pad, computer and TV. And…they have opened up their API for all of you clever developers to create the amazing interactive second screen apps of the future. It is essentially a super large screen pad. What does that mean?

Screening 82

Screening Content Mobile Netflix 82

socalTECH

JANUARY 5, 2011

Access 360 Media , a New York-based digital advertising firm with operations in Los Angeles, said Wednesday that it has raised $12M more in a Series C funding round. Access 360 provides out-of-home advertising on kiosks and screens at retailers. Access 360 provides out-of-home advertising on kiosks and screens at retailers.

Media 159

Media Screening Mission Ventures Advertising 159

SoCal Tech Calendar

JUNE 9, 2016

Los Angeles-based Rubicon Project says it has launched a new, Olympics advertising marketplace, ahead of the 2016 Summer Olympic Games in Rio de Janeiro. Rubicon Project said the deal is the first time that Conde Nast has enabled advertisers to target specific audiences across their network for something like the Olympics.

Advertising 100

Advertising Screening Los Angeles Networking 100

socalTECH

OCTOBER 15, 2013

Irvine-based Specific Media , the online advertising provider--and parent firm of MySpace--said today that it has launched a new advertising targeting product which allows automotive advertisers to target households based on what cars are currently in their garage. specific media auto targeting advertising online automotive'

Media 138

Media Advertising Screening Mobile 138

socalTECH

JUNE 5, 2014

Pasadena-based UberMedia , which develops mobile advertising technology, is looking to connect mobile ads with television advertising with a new, targeting tool. ubermedia television advertising targeting mobile media' Pricing on the new product was not announced by the company. READ MORE>>.

Tool 147

Tool Advertising Mobile Screening 147

Tech Zulu Event

SEPTEMBER 29, 2014

Lee Waterworth, Founder of Yekra Theater says, “In order to reach your audience, you need to either have an audience or be motivated and have the toolset to get you to an audience or you have to have a lot of money to buy advertisements to reach a slice of that audience in search of impressions. Business Entertainment Startups Movie Yekra'

Screening 76

Screening Content Entertainment Netflix 76

socalTECH

JANUARY 31, 2014

Irvine-based BlueCava , a developer of a cross-screen advertising platform, said Thursday that it has raised $13M in a new funding round. bluecava advertising platform cross venture capital targeting' According to the company, the second round of funding came from S3 Ventures, Performance Edge Partners and Zeitgeist Capital.

S3 153

S3 Technology Advertising Screening 153

socalTECH

NOVEMBER 21, 2011

Santa Monica-based Outcast , the operator of those ubiquitous, video advertising screens at gas stations, reported today that it has inked a deal with the NFL Network. Outcast said it reaches a total audience of more than 68 million consumers through its screens, which are in gas stations and in health clubs nationwide.

Networking 150

Networking Screening Santa Monica News 150

socalTECH

FEBRUARY 26, 2014

OpenX said that it has more than 300 pre-screened partners who currently have access to inventory on its native ad exchange. mobile native advertising exchange openx' READ MORE>>.

OpenX 153

OpenX Mobile Screening Pasadena 153

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. You prefer free AND no advertising. I know, I know.

Media 288

Media Advertising Screening Content 288

socalTECH

APRIL 24, 2012

Los Angeles-based DataPop , the developer of advertising targeting technology headed byJason Lehmbeck, has raised $7M in a Series B funding round, the firm said today. The funding was led by MK Capital, and also included prior investors Rincon Ventures, IA Ventures, Momentum Ventures, and Accelerator Ventures. offices and doubling its staff.

Yahoo 157

Yahoo Advertising Screening Examples 157

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

Advertising 40

Advertising Media Mobile Buzznet 40

Tech Zulu Event

NOVEMBER 11, 2013

Those who are more involved in traditional entertainment are seeing a major shift online which is why an additional one-day seminar was created to coincide with Silicon Beach Fest Hollywood as a partnership called, Idea to Screen. tech community and to discuss the opportunities and challenges facing us in the coming years. See you there!

Hollywood 100

Hollywood Screening Ideas Entertainment 100

InfoChachkie

MAY 19, 2014

For instance, consumers can effortlessly click on a desktop Facebook ad, surf a site to learn more and then execute a purchase or fill out a lead form, via their large screen, mouse and full-sized keyboard. Fortunately for consumers, not all mobile advertisers are clueless. Now consider the same experience from a mobile point of view.

Company 200

Company Companies Mobile Advertising 200

socalTECH

MAY 10, 2011

Carlsbad-based Scentsa , a developer of an out-of-home advertising network, has scored a Series A funding from San Diego private equity fund Huntington Capital , Huntington said Tuesday. Size of the equity funding deal was not disclosed.

Funding 145

Funding San Diego Advertising Screening 145

socalTECH

JUNE 18, 2009

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. Tags: outcast pumptop adtekmedia advertising station network video screen merger acquisition.

Screening 100

Screening Santa Monica Advertising News 100

Startup Professionals Musings

JUNE 12, 2021

That means total handling of the calendar, scheduling appointments, taking calls, logging messages, screening e-mail and doing other duties with some sense of priority and problem-solving. Good organizational skills. A personal assistant must be highly organized and detail-oriented.

Web 152

Web Entrepreneur Software Review Google 152

SoCal Tech Calendar

FEBRUARY 24, 2012

Thursday, March 1, 2012 -- Digiday Mobile: Putting the Third Screen First. Even DR advertising has large hurdles to overcome on the small screen. Even DR advertising has large hurdles to overcome on the small screen. Mobile Media is stealing attention from every other form of media, especially the traditional Web.

Mobile 100

Mobile Screening Web Conference 100

socalTECH

AUGUST 26, 2009

Outcast runs a network of digital displays at gas stations, which feature both content and advertising. The firm says it now has 12,600 of its screens deployed. Tags: outcast pumptop advertising station. Financial details of the content relationships were not disclosed. READ MORE>>.

Content 124

Content Santa Monica Screening Advertising 124

socalTECH

SEPTEMBER 23, 2009

El Segundo-based Ripple has been acquired by TargetCast Networks, a San Ramon-based operator of a out-of-home digital advertising network. According to TargetCast Networks, the buy gives it 1400 locations and 3425 screens delivering local and national advertisements. Financial terms of the buy were not disclosed. READ MORE>>.

El Segundo 133

El Segundo Claremont Draper Advertising 133

socalTECH

FEBRUARY 26, 2013

The new products are part of a push by the company to expand the services it offers to small and medium sized businesses, beyond its roots in helping those firms advertise their businesses online. That new service also has pre-negotiated prices, and the vendors are pre-screened and background checked. READ MORE>>.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

socalTECH

MAY 21, 2009

El Segundo-based out-of-home advertising firm Ripple TV said today that it has added two media executives to the firm's board of directors. Ripple places news and advertising on screens in retailers such as Borders, Einstein Bros. Tags: executive display home advertising ripple. Bagels, Gelson's, Juice it Up!,

El Segundo 140

El Segundo Media Draper Advertising 140

socalTECH

NOVEMBER 30, 2016

According to Snapchat and Screen Gems, thec ompany behind the upcoming action/horror film, they will create the first ever sponsored, interactive 3D Lens, which will place Snapchatters inside an Underworld-themed environment. Screen Gems is part of Sony Pictures Entertainment.

Snapchat 100

Snapchat Screening Venice Entertainment 100

socalTECH

OCTOBER 5, 2016

The company said it will deliver its in-image and in-screen ad units to those publications. Financial details of the renewal were not announced. The two have been working together since August of 2015. GumGum is backed by such investors as Morgan Stanley Expansion Capital, and says it has a reach of 600 million uniques.

Santa Monica 178

Santa Monica Journal Screening Media 178

Both Sides of the Table

JULY 13, 2012

But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads. The customer are advertising agencies and brands themselves. Ads are effective. As I said, YOU are the product. Believe me.

Mobile 311

Mobile Technical Review Google Screening 311

socalTECH

NOVEMBER 11, 2010

According to Lehmbeck, in an interview with socalTECH, the company's software takes key specifications from products such as televisions and other consumer electronics, and applies them to ads automatically, so that instead of just advertising a big screen television an ad might contain key terms and information about those products.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

OCTOBER 8, 2008

Los Angeles-based Channel M, a venture backed provider of in-store TV networks, announced Wednesday that PLS Check Cashers, a check cashing chain, will use the firm's programming and advertising. According to Channel M, PLS Check Cashers will offer both English and Spanish content at 50 PLS Check Cashers locations nationwide.

Advertising 124

Advertising Screening Los Angeles Content 124

socalTECH

NOVEMBER 11, 2015

Santa Monica-based VideoAmp , which says it is developing a "screen optimization platform" aimed at the TV and video ecosystem, said today that it has raised $15M in a Series A funding round.

Anthem 100

Anthem Tool Santa Monica Screening 100

socalTECH

NOVEMBER 11, 2015

Santa Monica-based VideoAmp , which says it is developing a "screen optimization platform" aimed at the TV and video ecosystem, said today that it has raised $15M in a Series A funding round.

Anthem 100

Anthem Tool Santa Monica Screening 100

Xconomy

MARCH 28, 2018

In a continuing effort to regain the trust of its disillusioned users, Facebook on Wednesday announced new privacy controls where settings can be made from a central menu, rather than by tunneling through as many as 20 screens.

Screening 49

Screening Advertising San Diego Company 49

socalTECH

MARCH 26, 2009

El Segundo-based Ripple TV , an out-of-home advertising network, disclosed this morning that it has raised $4M in a venture capital round. Ripple places digital screens delivering news, information, and advertising to retail chains such as Borders, Einstein Bros. Tags: rippletv venture capital advertising ripple.

El Segundo 100

El Segundo Draper Venture Capital Advertising 100

socalTECH

FEBRUARY 12, 2010

San Diego-based OpenCandy , which develops technology to encourage software downloads by consumers, is hailing its success with TechSmith, a developer of screen capture and recording capture. Tags: divx advertising software download techsmith opencandy. READ MORE>>.

San Diego 133

San Diego Screening Advertising Software 133

socalTECH

OCTOBER 15, 2008

El Segundo-based Ripple, which operates a network of retail digital displays featuring content and advertising, said earlier this week that the firm has partnered with On The Go Media Network. According to Ripple, On The Go Media Network will serve as its exclusive local/regional sales agency for selling advertising on its network.

El Segundo 100

El Segundo Sales Draper Screening 100

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things.

Netflix 191

Netflix Blogging Mobile Advertising 191

socalTECH

JANUARY 30, 2009

Santa Monica-based Outcast , a privately held provider of out-of-home advertising networks, said Thursday that the firm is expanding its network to New York. Tags: automobile network fuelcast outcast advertising. The expansion in New York also includes the opening of an office in the state.

Santa Monica 100

Santa Monica Advertising Screening Networking 100