SoCal Tech Calendar

FEBRUARY 24, 2012

Thursday, March 1, 2012 -- Digiday Mobile: Putting the Third Screen First. Mobile Media is stealing attention from every other form of media, especially the traditional Web. Even DR advertising has large hurdles to overcome on the small screen. Even DR advertising has large hurdles to overcome on the small screen.

Mobile 100

Mobile Screening Web Conference 100

Tech Zulu Event

SEPTEMBER 29, 2014

The small startup in Los Angeles created an online movie player to be embedded anywhere on the web. “We We have thousands of theater screens and we have thousands of shops that sell your DVDs and Blu-Ray, yet we have 10 people – if we’re lucky – who we are relying on to take us to the future of online distribution.

Screening 76

Screening Content Entertainment Netflix 76

Tech Zulu Event

NOVEMBER 11, 2013

Those who are more involved in traditional entertainment are seeing a major shift online which is why an additional one-day seminar was created to coincide with Silicon Beach Fest Hollywood as a partnership called, Idea to Screen. tech community and to discuss the opportunities and challenges facing us in the coming years.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

socalTECH

FEBRUARY 16, 2010

Los Angeles-based Rubicon Project , which supplies ad optimization software to web publishers, announced today that it has released a new version of its VANTAGE Firefox browser plug-in, which helps provide its publishers with revenue and impressoin statistics and other information. Tags: rubicon project advertising publishing.

Tool 145

Tool Clearstone Statistics Screening 145

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things.

Netflix 191

Netflix Blogging Mobile Advertising 191

socalTECH

OCTOBER 4, 2012

You've got a great idea for a web video series, but how do you learn about how to make that happen, to get distribution, and monetize that video? Los Angeles-based CreatorUp (www.creatorup.com) wants to help aspiring online video producers with an online web education series. Michael Tringe: We are an online web series school.

Web 187

Web Content Startup Education 187

Xconomy

MARCH 28, 2018

In a continuing effort to regain the trust of its disillusioned users, Facebook on Wednesday announced new privacy controls where settings can be made from a central menu, rather than by tunneling through as many as 20 screens.

Screening 49

Screening Advertising San Diego Company 49

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. Our main goal is to get with the advertising networks, and we're now working with advertising networks in town.

Mobile 249

Mobile Startup Advertising Sites 249

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). The Impact of Mobile Phones on Advertising.

Mobile 329

Mobile Advertising Media Marketing 329

socalTECH

AUGUST 20, 2010

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. We're really headed for three screens. We did a successful trial in 2008.

Content 189

Content Screening Mobile Customer 189

Both Sides of the Table

FEBRUARY 7, 2011

One of the great joys of doing the web series This Week in VC every week is that I get to spend time with great people debating the issues of our day including how our industry is evolving as well as insights into how companies got started, got their initial traction and dealt with adversities. Positive feedback feeds the idea.

Startup 286

Startup Venture Capital Web Ideas 286

InfoChachkie

AUGUST 7, 2013

margins offered by YouTube, MCNs must drive fans to purchase merchandise, experience videos on wholly owned (non-YouTube) sites and directly negotiate sponsorships with advertisers, rather than solely relying on YouTube''s ad network. Filling The Screen. However, to move beyond the average 16.5% Fighting Nerds.

Course 190

Course Advertising Social Media Content 190

socalTECH

FEBRUARY 10, 2011

Hamilton Chan is founder of Los Angeles-based PaperLinks (www.paperlinks.com), a new startup which is developing mobile applications which take advantage of QR codes--the 3D barcodes which are cropping up everywhere--to help users marketers go beyond just linking those codes to web pages, but also to power social applications.

Startup 233

Startup Tips Web Platform 233

socalTECH

JULY 25, 2012

Edward Park: My background is screen printing and production. My previous company did production runs for small clothing lines, promos, and trade show giveaways, and one of the things we realized it's such a volume industry, and the technology of screen printing has been around for 10,000 years, developed by the Egyptians and the Chinese.

Startup 174

Startup Commerce Web 2.0 Screening 174

Tech Zulu Event

DECEMBER 23, 2013

In-picture advertisements? ” Online advertising is changing. He explains with online marketing in general, there’s the huge shift into native advertising (inputting marketing messaging in line with content users are actively engaging with) – Largely due to a shift away from traditional in banner advertising.

Technical Review 76

Technical Review Advertising Google Screening 76

Both Sides of the Table

MARCH 30, 2010

The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. The way we use “computers&# is dramatically shifting.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

MARCH 4, 2010

Do you screen all of the documents on the marketplace, or how does that work? Jason Nazar: We screen the profiles, but we don't screen the content. We want to make sure the marketplace is for professional content, so we screen to make sure the seller is a professional or small business owner, or a startup or entrepreneur.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

Startup Professionals Musings

JANUARY 12, 2013

For startup new product development, this is a strategy used for fast and quantitative market testing of a product or product feature, popularized first by Eric Ries for web applications. Osmosis marketing is the hot new term for word-of-mouth advertising. Social mobile web. Minimum Viable Product (MVP). Startup accelerator.

Entrepreneur 109

Entrepreneur Startup Web Equity 109

socalTECH

JANUARY 3, 2014

When we first alpha tested this, we just had watchable entertainment, movies and TV, many of them popping up in second screen apps. The rest of the model will include things like customized marketing and advertising in a more focused way, all about entertainment. Is it a challenge to cover so much? Phoebe Scott: It is.

Entertainment 206

Entertainment Startup Southern California Netflix 206

Tech Zulu Event

SEPTEMBER 11, 2012

YouTube also boasts of a new channel guide available at just a swipe from the left edge of the screen into one’s subscribed channels giving users instant access to videos they like. The presentations have speaker notes, full-screen mode and can be swiped between slides. billion From Ads.

Google 69

Google Outsource Development Screening Mobile 69

Both Sides of the Table

SEPTEMBER 10, 2010

I had a really fun 20-minute interview with Howard Lindzon of Stock Twits as part of a 5-part series on whether the web is dead. The topic of whether the web is dead was kicked off by Chris Andersen of Wired Magazine in this article. The Internet existed long before the World Wide Web and web browsers were created.

Web 300

Web HTML SMTP Google 300

socalTECH

OCTOBER 30, 2008

Scripped (www.scripped.com) is applying the world of Web 2.0 Sunil Rajaraman: We provide free, web-based screenwriting software to aspiring writers and professionals in the community. One is that any producer of a short video on the web, or any producer of any content, can use out to find their desired content. What's Scripped?

Content 138

Content Writing Software Review Hollywood 138

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Gilt Group is currently the largest private sale web site in US. Configurable from desktop-based web-based UI. Time will tell. Total raised: $29.5mm.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*. m pleased.

Startup 248

Startup Venture Capital Conference Social Media 248

socalTECH

MAY 16, 2012

It's an election year in the United States, and the screens and airwaves are full of provocative sound bites, pundits, scandals, and the latest political gossip of the day. It's been a self funded project, and we haven't raiesd any money yet, and haven't done any advertising. It's been spread by word of mouth by users. READ MORE>>.

Education 201

Education Sites Startup News 201

SoCal Delicious

AUGUST 28, 2012

It’s not because the statuesque pair wants to give Armie Hammer a run for his money on the silver screen. Advertise Here. Advertise Here. Balderdash Developers Log(n) Consultants RelayStrategy Developers Smartsourcing Global Services Epsilon Concepts - LA Web Design Company Developers. ’s booming tech scene.”

SoCal 77

SoCal Southern California Startup Tips 77

Tech Zulu Event

APRIL 1, 2015

A survey by the Webs Small Business Digital Trends revealed that 63% of small business owners are using digital strategies in their overall marketing efforts. Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform.

Guide 40

Guide Social Media Content Advertising 40

socalTECH

MAY 16, 2012

It's an election year in the United States, and the screens and airwaves are full of provocative sound bites, pundits, scandals, and the latest political gossip of the day. It's been a self funded project, and we haven't raiesd any money yet, and haven't done any advertising. It's been spread by word of mouth by users. READ MORE>>.

Education 171

Education Sites Startup News 171

Both Sides of the Table

AUGUST 23, 2010

Here’s my experience, my “ah ha&# moment and why I think, although still nascent, it’s one of the most powerful websites on the web right now. I pick my topics to answer and they’re ones that I know better than most having worked at Fox through all of our growth years and building out this large advertising network.

Blogging 301

Blogging SEO Startup Writing 301

Tech Zulu Event

OCTOBER 20, 2011

For those who still might be wondering what Spotlight: LA Tech is all about, It’s a screening room for new technology homegrown in our region. GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing their image-based content.

UCLA 102

UCLA Company Companies Idealab 102

Tech Zulu Event

AUGUST 31, 2011

Also of note was Ryan Orrico’s launch of HandJob, a new form of job applicant screening and referral tracking. When using the Handjob app , users must shake the app up and down or side to side and out pops a pre-screened job applicant. All presentations were of extremely high quality and teams did a killer job.

Los Angeles 73

Los Angeles Startup Angel Tech Coast Angels 73

Tech Zulu Event

NOVEMBER 21, 2011

Facebook has created a simple “Allow” button on a splash screen listing off permissions that you haven’t even read, you just close the window and discontinue your desire to commit. How does Facebook know this? Think about it.

News 104

News Hulu Commerce Sites 104

Both Sides of the Table

FEBRUARY 17, 2010

I had just returned from living in Japan where I witnessed the hugely successful launch of i-mode by NTT DoCoMo so I knew the potential that the mobile web would ultimately bring, but I saw so many flaws in the launch of WAP. Therefore if you want to change just one field of data we had to redraw the entire screen. Enter Apple.

Brentwood 326

Brentwood Mobile Google Web 326

Frank Addante

JUNE 10, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Startup 3.0:

Startup 40

Startup Technical Review Software Review Advertising 40

SoCal Delicious

MAY 6, 2012

He is currently CEO of ThisWeekIn.com , a web television network he co-founded with Jason Calacanis and comedian/actor Kevin Pollak. Clark Landry is an entrepreneur and investor with several successful exits and 10+ years of experience at online advertising and consumer internet ventures. Mark Jeffrey – Co-Founder of ThisWeekIn.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

Both Sides of the Table

FEBRUARY 15, 2011

In my LA I often see computer screens open with entrepreneurs talking about digital media. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. That sets us up nicely for the next phase of the web.

Venture Capital 313

Venture Capital Southern California Google Startup 313

Startup Professionals Musings

MARCH 21, 2016

First, you need to carefully define and advertise your requirements in terms as specific as possible to your startup. Communicate job opening via your web site, craigslist and personal emails. Filter all digital responses to a list of the top-five candidates through phone screening.

Technical Review 56

Technical Review Coach Training Screening 56