Both Sides of the Table

MARCH 11, 2011

He invented the category of sponsored search. He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry.

Competition 350

Competition Idealab Product CitySearch 350

Startup Professionals Musings

OCTOBER 3, 2012

But the low cost also means that your competition will also be there in force. The site must have more and better content (information presented) than your competitor. Digital content includes text, graphics, sound, and video, with presentation style, currency, and appeal. Search engines. Content is king of the road.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

NOVEMBER 12, 2013

But the low cost also means that your competition will also be there in force. The site must have more and better content (information presented) than your competitor. Digital content includes text, graphics, sound, and video, with presentation style, currency, and appeal. There is still a place for paid advertising.

Social Media 93

Social Media Content Startup Web 93