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eHow Launches Technology Channel

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Looking to attract more consumers interested in learning more about technology, Santa Monica-based eHow , the online how-to site run by Demand Media, said today that it has launched a new Tech Channel as part of the site. RadioShack is heavily represented on the channel as an advertiser and sponsor. READ MORE>>.

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eHow Launches New Women's Channel

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Santa Monica-based eHow , the question and answer site of Demand Media, is announcing today that it has launched a new women-focused channel called Shift. eHow said the new channel is aimed at helping "inspire women who want to make changes in their lives" and "positively impact others around them."

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Demand Media Updates eHow

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Los Angeles-based Demand Media , the online media site run by Richard Rosenblatt, said Friday that it has updated its eHow web site, the firm's questions and answers site. Demand said that it has created a "crisp, clean" design update, and also added new content channels, a new video series, and social tools to the site. READ MORE>>.

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Demand Media Targets Food Advertisers

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Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. Tags: demand media advertising food eating advertiser targeting livestrong ehow. READ MORE>>.

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Demand Media Sees Steep Drop In Content Revenues

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According to Demand Media, the drops were the result of a 24 percent decline in content and media revenue, which came despite a slight increase in traffic. The company said the drop came due to a shift away from higher CPM direct display advertising. Demand Media operates such sites as eHow, Livestrong, and CollegeHumor.

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Demand Media Launches New Social Ad Units

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Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said its new Social Feed ad management tools allow its advertisers to deliver customized, social media content via live rich media ads.

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Demand Media Shifts Ad Strategy

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Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. demand media demandmedia premium programmatic advertising brands' Terms of that deal were not announced. Terms of that deal were not announced.

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