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Demand Media Shifts Ad Strategy

socalTECH

Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. Demand Media also did not say if those sales people would move to other efforts in the company or would be let go. READ MORE>>.

Demand 138
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Ten Of The Top Tech Companies For Employees In LA

socalTECH

company operates a number of content-focused sites, including LIVESTRONG, eHOW, Cracked, and a domain name registration business, eNOM. positions on its site, ranging from software, sales, marketing, to finance. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers.

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Making Money on YouTube | Audience First, Cash Second

Tech Zulu Event

Industry folk are a thin slice of the pie, but those who are in attendance are the leaders in what’s to come for the business of online content. Stephanie Lin, Senior Marketing Director at BareMinerals, a brand who had a huge booth offering free makeovers to attendees, said that they are moving away from traditional advertising.

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How to Save MySpace

Jason Nazar

It should be the next generation content/ entertainment portal that leverages millions of user profiles to more accurately provide data to advertisers on what is appealing to specific demographics. Work with the studios to have premium Hulu-ish content prominently branded and for sale. Think eHOW or About.