Advertising Custom Development Customer Develop 
socalTECH
OCTOBER 6, 2017
We're the official mobile app for whatever our customer is. Previous to this, I ran a custom, mobile application development shop. Why are these colleges using you, rather than investing in their own custom applications? Depending on who you are, and where you are, we can deliver different advertising.
socalTECH
APRIL 10, 2018
Matt Stodder: The most important thing is to understand their customers, and who they are going after. They fail to understand what the market is, what their differentiation is to their customers. Blake Caldwell: We believe heavily in customer in customer development. That kills companies and waste resources.
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SoCal Tech Calendar
DECEMBER 8, 2010
Battle stories and lessons learned about how Sharethrough, applying the lean startup process, figured out the advertising landscape and customer developed their way into the door of a myriad of Fortune 500 customers. Tuesday, December 14, 2010 -- LeanLA December Meetup: Conquering Madison Avenue as a Lean Startup.
Tech Zulu Event
NOVEMBER 6, 2012
Both companies were spending big bucks to advertise yet the offer left me cold and I must not be alone in this as both companies have slumping sales. These two ads showed how disconnected from their customers these once industry leaders have become. What IMVU thought was game changing technology was not why customers used the software.
Startup Professionals Musings
APRIL 28, 2014
This person may be an extraordinary communicator, who rallies employees, customers, and colleagues around the vivid future he sees. What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers.
SoCal CTO
JUNE 9, 2010
Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Guide to Evaluating Startup Ideas - Tony Wright dot com , May 27, 2010 A great developer I once worked with was kvetching at lunch one day.
Startup Professionals Musings
FEBRUARY 22, 2013
This person may be an extraordinary communicator, who rallies employees, customers, and colleagues around the vivid future he sees. What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers.
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