Both Sides of the Table

FEBRUARY 7, 2010

I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. I’ll be covering my PUCCKA sales methodology. Traffic.com sold 10-second in-content advertising spots to local TV broadcasters. So the whole customer development cycle is very streamlined.

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

socalTECH

OCTOBER 6, 2017

The platform approach we took allows teams and companies and venues to access the best functionality, at a subcription price, rather than a custom development price. We have what is called a mult-dimensional, segmentation engine, that helps them understand their fans on the platform, and provide advertisers with specifics.

Mobile 162

Mobile Platform El Segundo UCLA 162

Startup Professionals Musings

APRIL 28, 2014

Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Chief Brand Officer. Chief Risk Officer.

CTO Hire 100

CTO Hire Funding Cloud Computing CIO 100

Startup Professionals Musings

FEBRUARY 22, 2013

Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Chief Brand Officer. Chief Risk Officer.

Startup 97

Startup Invest CTO Hire Cloud Computing 97

Startup Professionals Musings

DECEMBER 1, 2010

Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Chief Brand Officer. Chief Risk Officer.

Startup 90

Startup CTO Hire Cloud Computing CIO 90

Tech Zulu Event

NOVEMBER 6, 2012

Both companies were spending big bucks to advertise yet the offer left me cold and I must not be alone in this as both companies have slumping sales. These two ads showed how disconnected from their customers these once industry leaders have become. IMVU wasted time and money building stuff that did not drive sales.

Customer 72

Customer Custom Blogging Startup 72

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. Tech support is sales. Here’s why.

Startup 248

Startup Venture Capital Conference Social Media 248