Both Sides of the Table

APRIL 15, 2010

Overture never built the destination site to monetize from. So when Google started pushing AdSense (ads for affiliate or 3rd party sites) they had a HUGE cost advantage. I think the best solution for the social networking era is “in-stream&# advertising. In fact, their affiliate partners dissuaded them from doing so.

Venture Capital 271

Venture Capital Capital Google Platform 271

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*.

Startup 248

Startup Venture Capital Conference Social Media 248

Tech Zulu Event

NOVEMBER 6, 2012

Both companies were spending big bucks to advertise yet the offer left me cold and I must not be alone in this as both companies have slumping sales. These two ads showed how disconnected from their customers these once industry leaders have become.

Custom 72

Custom Customer Blogging Startup 72