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Gradient X Finds $3.75M For New Mobile Ad Play

socalTECH

A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.

Mobile 140
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. Call tracking isn’t new, but the way that we’ve built it into our platform is. Who do you view as your biggest competition? You’re right.

Marketing 209
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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. Investing much of new cash to build presence in Android platform.

Zag 248
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TechZulu Live from StartupDemo

Tech Zulu Event

Mark Suster , GRP Partners. Social Rewards helps leverage your existing loyalty program and turn it into a distribution platform via social media. Novimap is an online and mobile mapping platform. enables developers to sell cross-platform web-apps that optimize to your mobile device. Adrenaline Fueled Angel.

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StartupDemo Was a Huge Success!

Tech Zulu Event

Mark Suster , GRP Partners. Social Rewards helps leverage your existing loyalty program and turn it into a distribution platform via social media. Novimap is an online and mobile mapping platform. enables developers to sell cross-platform web-apps that optimize to your mobile device. Adrenaline Fueled Angel.

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Why You Should Start a Company in. Los Angeles

SoCal Delicious

Mark Suster, a partner at GRP Partners in Los Angeles, spoke with Fastcompany.com about what makes L.A.s There's a Nap for That ); ADVERTISEMENT Sponsored Links Harvard Business School HBS prepares you to build success—one decision at a time. startup scene so hot. What makes L.A. a great place for startups?

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Why I’m Doubling Down on the Twitter Ecosystem

Both Sides of the Table

Today I’m announcing that GRP Partners is doubling down on the Twitter ecosystem by investing in DataSift , a company who provides a real-time data platform and tools to third-party developers and corporations. Some will cite my investment two years ago in social-media advertising company Ad.ly The Importance of Twitter.

Platform 307