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Gradient X Finds $3.75M For New Mobile Ad Play

socalTECH

A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.

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Ad.ly Raises $5M

socalTECH

Los Angeles-based Ad.ly , the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. The round comes from GRP Partners, Greycroft Ventures, and Matt Coffin, the founder of LowerMyBills. Tags: adly venture capital twitter advertising.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. Tags: This Week in Venture Capital.

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

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StartupDemo Was a Huge Success!

Tech Zulu Event

In attendance we had startups galore with VC's and Angle's mixing and mingling all through the night. TechZulu captured the entire VC/Angle panel and we also had a chance to interview every StartupDemo startup company that participated. VC/Angel Panel. Allen Morgan , Mayfield Ventures. Mark Suster , GRP Partners.

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TechZulu Live from StartupDemo

Tech Zulu Event

It is an opportunity to get frank feedback from VCs, angels, peers and the technolust. Mixergy and AsAble are also joining us to bring you an amazing VC/Angel Panel. Allen Morgan , Mayfield Ventures. Mark Suster , GRP Partners. Be sure to tune in at 5:30pm PT. Panel speakers: Paige Craig , aka. The Sponsors.

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Why You Should Start a Company in. Los Angeles

SoCal Delicious

Surprisingly, Hollywood hasnt played a major role in the formation of new companies, which have tended to be in less glamorous though more lucrative areas like lead-generation and service (with obvious exceptions like JibJab and Hulu, a joint venture of Fox and NBC). startup scene so hot. What makes L.A. a great place for startups?