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Los Angeles-based InternetBrands reported its results Thursday, saying that the firm saw record revenues in Q2. According to InternetBrands, it had net income of $4.6M Revenues were up by 21 percent from the prior year, driven by increases in internetadvertising revenues. in revenues, up from $2.5M
Los Angeles-based InternetBrands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. READ MORE>>.
Scott left the company, which eventually IPO’d and became InternetBrands. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Total raised: $125mm See: TechCrunch.
I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. Some IdeaLab successes / brand names aside from Overture & CitySearch? Cars Direct / InternetBrands. Shopping.com. The Wedding Channel. Insider Pages.
Is there a way you can make direct mail perform more like digital advertising channels? We've both build marketing technology platforms in emerging digital channels, and also built direct-to-consumer brands who rely heavily on performance marketing and data-driven marketing. We were working on a portfolio of consumer Internetbrands.
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