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5 Keys to Results in the Current Marketing Revolution

Startup Professionals Musings

Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. This is technically called “permissioned,” and it comes in two forms: implicit and explicit. You now need a personal context in your marketing to get results.

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Frank Addantes FounderBlog: Startup 5.0 – I’m just going to chill out for a bit… (OK, for a month…)

Frank Addante

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. I decided that I was going to consult/advise a few companies and relax for a bit. Visit StrongMail Website Startup 4.0: Zondigo, Inc.

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