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eHarmony Gets A Makeover

socalTECH

Online dating and matchmaking asite eHarmony is looking to update the company''s image, and has gotten a makeover--looking to prove that it''s still in the dating game. Warren recently returned to head up eHarmony as CEO, and the company has been making a concerted push to grow its services. READ MORE>>.

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eHarmony Plans Rose Bowl Float With Natalie Cole

socalTECH

Santa Monica-based online matchmaking site eHarmony is continuing its big marketing push, saying this morning that it will be featuring a float for the 2014 Rose Parade. eHarmony--which is in the midst of a big marketing and advertising push--said that its float will feature musician Natalie Cole. READ MORE>>.

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Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? In 2005, Majid coauthored "Data Strategy" a book designed to help streamline information management within organizations.

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Why You Should Start a Company in. Los Angeles

SoCal Delicious

The city has, however, quietly been home to some of the most successful online companies to date, including CitySearch (sold to Ticketmaster for $260 million in 1998), Overture (acquired by Yahoo for $2 billion in 2003), eHarmony and LowerMyBills (bought by Experian for $330 million in 2005). startup scene so hot. What makes L.A.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. They have more page views than even Google.