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eHarmony Gets Heat For Advertising Claims In UK

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Los Angeles-based eHarmony in under fire in the United Kingdom, for its use of the phrase "scientifically proven" in its advertising, according to a report today.

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eHarmony In Advertising Push, As Warren Revamps Firm

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Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. The move comes as eHarmony says it has been working to refresh and revamp its experience and drive users to return to the service. READ MORE>>.

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eHarmony Gets A Makeover

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Online dating and matchmaking asite eHarmony is looking to update the company''s image, and has gotten a makeover--looking to prove that it''s still in the dating game. Warren recently returned to head up eHarmony as CEO, and the company has been making a concerted push to grow its services. READ MORE>>.

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eHarmony Plans Rose Bowl Float With Natalie Cole

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Santa Monica-based online matchmaking site eHarmony is continuing its big marketing push, saying this morning that it will be featuring a float for the 2014 Rose Parade. eHarmony--which is in the midst of a big marketing and advertising push--said that its float will feature musician Natalie Cole. READ MORE>>.

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Internet Brands Buys Two Women's Sites From eHarmony

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Los Angeles-based Internet Brands said Monday that it has acquired two web sites aimed at women, Weddingbee.com , and JustMommies.com from Pasadena-based eHarmony. Internet Brands and eHarmony said that eHarmony had been operating the two sites for "several years" before the sale. READ MORE>>.

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Convertro Taps Avedissian As COO

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Santa Monica-based Convertro , the venture backed, advertising analytics and optimization firm run by Jeff Zwelling, said today that it has hired Armen Avedissian as its Chief Operating Officer. Avedissian also was at eHarmony. Avedissian was most recently Chief Revenue Officer at MyLife.

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ValueClick Names Chief Marketing Officer

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According to ValueClick, Eagle has previously served at such companies as Empowerd Careers, eHarmony, Claria Corporation, Concentric Network Corporation, MFS Communications and The Proctor & Gamble Company. ValueClick is a developer of online advertising products. Eagle also serves on the board of Akademos. READ MORE>>.