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The Trade Desk Snags Marketing Chief From eBay

socalTECH

Ventura-based The Trade Desk , which develops an advertising technology platform, says it has appointed Mark Kirschner as its new Chief Marketing Officer. He also has served at Scholastic Internet Group, MTV, Paramount Interactive and NEC Technologies. Kirschner will be based out of The Trade Desk's New York offices.

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Interview with Sara Bordo, NowLive

socalTECH

Bordo has previously served at Paramount and MGM, in addition to a stint at SocialVibe.com. Having done lots of those, I realized that there was a really great opportunity, from the standpoint of harnessing the higher quality in streaming platforms. My first studio role was in digital media at Paramount Pictures.

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Tapping The Creativity Of The Crowd With Tongal

socalTECH

James DeJulio: We''re a social content development platform. We work with really big businesses and brands, everyone from P&G to Lego, Mattel to NASA, to develop mostly video content. This creates a big, diverse pool of ideas, and the client can then find the three, four, or five top ideas they want to see developed.

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Interview with Ryan Scott, CauseCast

socalTECH

We launched that section with Paramount, with the movie ad as the lead sponsor. Originally, our intent was to have consumer facing content, but as we developed our technology, we found out that we would be competing with our customer if we continued to do consumer facing content. However, you'll never see that in the media.

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Digiday Mobile: The Future Of Mobile Media Live

Tech Zulu Event

Discover the what the future holds for you and this game changing media platform. Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. Presenter: Scott A. Jones, Founder, Chairman and CEO, ChaCha Search, Inc.

Mobile 40
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Interview with Sherry Gunther, Masher Media

socalTECH

Last Week, Calabasas-based Masher Media announced it had received a round of angel funding from the Tech Coast Angels to fund its development of MyMiniPeeps (www.myminipeeps.com), a virtual world for children. There's more competition, but there's a lot more available to you as a developer. There's always technology involved.

Media 150