socalTECH

JUNE 25, 2013

Fans of Los Angeles subscription razor firm Dollar Shave Club might have noticed a lot of the firm recently on television. The reason why, is the firm has been running ads since January to help get the word out about its service and products. READ MORE>>.

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Dollar Shave Club Advertising Media Design 171

Tech Zulu Event

JULY 31, 2013

They jumped on YouTube advertising taking advantage of the lower cost per click compared to traditional Google Adwords. 12,000 people signed up in the first 48 hours after the Dollar Shave Club video went live in 2012. Tips from Dollar Shave Club viral video creator Michael Dubin: 1- Have fun.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

socalTECH

DECEMBER 23, 2016

This year's fest has expanded to included panels on how to grow your startup internationally, maintain your company culture, manage developers in multiple countries, and reach mainstream audiences using TV advertising combined with digital. Some are acquired, like Dollar Shave Club for $1B, or start acquiring, like Engage:BDR and SharkReach.

Marina Del Rey 100

Marina Del Rey Dollar Shave Club Beverly Hills Startup 100

Tech.Co

JANUARY 10, 2018

Natalie Kaminski, CEO and cofounder of goBaby.co , an on-demand rental marketplace for baby gear that helps reduce stress of traveling with little kids, is hyper-focused on gaining the trust of mothers. Mentors help fill in the gaps and can serve to give you a holistic or landscape view of your industry. Tasteful Humor.

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Tips Customer Custom Dollar Shave Club 71