Advertising Dollar Shave Club Help Technical Review 
Tech Zulu Event
JULY 31, 2013
They jumped on YouTube advertising taking advantage of the lower cost per click compared to traditional Google Adwords. They had the YouTube general community do video reviews on their Orabrush tongue cleaner. 12,000 people signed up in the first 48 hours after the Dollar Shave Club video went live in 2012.
Tech.Co
JANUARY 10, 2018
In the Harvard Business Review Female Economy 2009 report, women purchasing power was predicted to control about $28 trillion in annual global consumer spending, if not more. Connecting with your customer via social media, forums or advertising is the norm these days, but there’s nothing as strong as building a community around your brand.
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