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First Look SoCal Showcase: How Do You Create More SoCal Startup Success?

socalTECH

How do you take the energy of such successes as Dollar Shave Club, Ring, Cornerstone Ondemand, and the many other local successes from the startup energy, and tap into the resources of local universities and research institutions?

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What Mattered in 2012: Kevin Winston, Digital LA

socalTECH

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. We asked the same four questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next week.

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How Do I Feel About the Snap IPO Given I Didn’t Invest?

Both Sides of the Table

Every tech or major news journal in the country is preparing to write their Snap, Inc (creators of Snapchat, Spectacles, etc) stories and many of them seem to want a “How does it feel to have missed this investment story.” So we had the discussion and I told James, “Isn’t Snapchat just a photo-based TigerText?” Another firm funded them.

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Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

They had the YouTube general community do video reviews on their Orabrush tongue cleaner. 12,000 people signed up in the first 48 hours after the Dollar Shave Club video went live in 2012. Tips from Dollar Shave Club viral video creator Michael Dubin: 1- Have fun. 2 – Get right to the point.

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5 Tips For Attracting Female Customers

Tech.Co

In the Harvard Business Review Female Economy 2009 report, women purchasing power was predicted to control about $28 trillion in annual global consumer spending, if not more. Mentors help fill in the gaps and can serve to give you a holistic or landscape view of your industry. Tasteful Humor.

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