socalTECH

JANUARY 7, 2019

During the holiday season, our tradition over the last few years has been to post reflections on the past year and some predictions for 2019 from Southern California's technology industry. There was no monetary reward for those who participated (and Startup Boost does not take fees or equity from the companies that we help).

Technical Review 157

Technical Review Software Review Startup Coach 157

socalTECH

MAY 14, 2014

The online advertising technology provider, headed by Frank Addante, went public in April. Rubicon Project helps publishers optimize their online advertising, via a real-time-bidding (RTB) marketplace. Rubicon said the increases came primarily due to increases in pricing due to increased bidding activity.

Report 159

Report Technical Review Advertising Los Angeles 159

socalTECH

JANUARY 2, 2014

Michael Chasin: LawKick.com is essentially a marketplace that makes it easier than ever to find legal help. How the website works, is the client goes to the website, and indicates what they need help with. That''s how we ended up developing this technology, to take that initial step out of the process. What''s LawKick about?

Help 240

Help Startup CTO Hire Pricing 240

Tech.Co

DECEMBER 29, 2023

Verifying Looking for regular tech news straight to your inbox? However, its unique-for-the-industry monthly subscription model has helped it maintain healthy profits from its loyal customer base in 2023. Writesonic Writesonic is an AI writing tool designed to help writers overcome writers block and level up their skills.

Startup 210

Startup Generative AI Newsletter Tool 210

Both Sides of the Table

DECEMBER 17, 2013

“We don’t have budget for that this year” “I don’t believe in social media advertising.” We will have to build (or buy) technology in this area.” She might gladly tell you who gets decisions made, who is a pain in the arse, who is super technical, etc. It’s too strategic.

Sales 375

Sales Technical Review Organization Case Study 375

socalTECH

JULY 16, 2020

Santa Monica-based MomentFeed , which develops software to help multi-location brands manage their reviews, location listings, and much more, says it has rolled out a new product. MomentFeed is led by technology veteran Nick Hedges, who was previously CEO and President of Velocify. READ MORE>>.

Software Review 154

Software Review Santa Monica Technical Review Pricing 154

Startup Professionals Musings

DECEMBER 17, 2013

As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other costs of sales. Variable cost percentage.

Metrics 100

Metrics Technical Review Sales Customer 100

socalTECH

MARCH 23, 2015

Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising. openx advertising fraud detection quality exchange programmatic' READ MORE>>.

OpenX 100

OpenX Platform Software Review Technical Review 100

Startup Professionals Musings

SEPTEMBER 19, 2020

A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Refresh it often.

Customer 160

Customer Custom FAQ Technical Review 160

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. In my experience, even in startups, longer-term strategy often gets pushed off the agenda due to current challenges. Hone your process for due diligence and integrating these new elements.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. We help them with this. Where does someone who is starting a hairdressers advertise their business?

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

OCTOBER 22, 2021

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Provide website forums to help customers solve their own problems. Let your audience help with content creation.

Technical Review 124

Technical Review Case Study Software Review Startup 124

Startup Professionals Musings

AUGUST 17, 2022

Technical skills are important, but your ability to build and nurture relationships with others is more important for leadership growth and career advancement today. Build and advertise yourself as a “brand” that is the best at what they do. Help people, and they will help you.

Tips 121

Tips Social Media Mentor Technical Review 121

socalTECH

OCTOBER 10, 2012

The firm gave the example of a Pinterest "pin" of a Christmas card, and its tracking that found that a retailer received 6,815 visits and 65 direct sales due to that one "pin". Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach.

Product 145

Product Paid Search Advertising Technical Review 145

Startup Professionals Musings

MAY 27, 2016

As an angel investor, I’ve learned to believe in this approach, since I have seen great ideas go astray, due to poor execution and I have seen apparently marginal ideas make millions, managed by a savvy entrepreneur. Giving the wrong people money doesn’t help at the idea level. Leader pitches the plan, not the product.

Ideas 53

Ideas Technical Review Entrepreneur Advertising 53

Both Sides of the Table

SEPTEMBER 17, 2013

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. That is the definition of Disruptive Technology.

Company 339

Company Companies Technical Review Content 339

socalTECH

DECEMBER 30, 2010

All this week, we are sharing the opinions of some of the top influencers in Southern California's high tech community. We asked the same five questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next two weeks. 1) Mobile web.

Technical Review 160

Technical Review Southern California Cloud Computing Venture Capital 160

socalTECH

AUGUST 15, 2014

You see users moving to a platform that doesn''t monetize advertising as well. They''re even one of our advertisers right now. However, I really like algorithmic content recommendation, using machine learning and other crazy geek tech stuff to help provide information to consumers. Keith Bonnici: It was tough.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

Xconomy

AUGUST 3, 2016

Then Google announced its intent to ban payday and title lenders from advertising in search results. When we started PawnGuru , we knew that financial tech could be harnessed to work effectively for low-income and underbanked consumers. But too often, it seems that low-income consumers in the U.S. fail to benefit from fintech.

Help 40

Help Technical Review Customer Custom 40

socalTECH

JULY 22, 2016

Rufus Labs is one of a number of hardware startups which have started to proliferate in the community, due to low cost hardware, 3D printing, and crowdfunding sites like Kickstarter and Indiegogo. Gabe Grifoni: At Rufus Labs, we are focused heavily on building wearables and technology in a wearable platform for the enterprise.

Technical Review 100

Technical Review Startup Software Review CTO Hire 100

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Today people want to see customer needs highlighted, mobile friendly, recommendations from prior customers, and interactive help channels.

Marketing 94

Marketing Social Media Technical Review Customer 94

socalTECH

JULY 27, 2015

There's been a huge debate over the future of Adobe's Flash raging over the last month, as both Google and Mozilla disabled Flash due to security holes and other issues. Matt Cooper: What we're really trying to do, is reshape the advertising space. All of digital advertising today uses Flash as a foundation technology.

Hollywood 100

Hollywood HTML Software Review Advertising 100

Tech Zulu Event

OCTOBER 24, 2013

TechZulu & Gadget Review present REACH. A quarterly event series seeking to dive deep into what comes next in technology, and giving you the opportunity to experience it first hand with the gadgets on site. As a consultant for Comcast and co-founder of G4 Media, Scot helped bring the world of video games to television in 2002.

Technical Review 76

Technical Review Technology Activision Entertainment 76

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. The Science Inc accelerated startup also said it had delivered 2.9

Sales 101

Sales Technical Review Marketing Technology 101

Both Sides of the Table

NOVEMBER 14, 2017

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. MakeSpace (as he named it) would help you get your excess goods into low-cost warehouses.

Startup 286

Startup Technical Review Customer Custom 286

socalTECH

MARCH 20, 2015

Ross Weber: ClickTripz is an advertising platform for travel advertisers. What''s different about your platform that more general advertising platforms? What our technology does, is it offers up an exit ad unit, so if a user hasn''t booked on a publisher they have look at, that ad unit will show relevant ads. READ MORE>>.

Advertising 100

Advertising Startup Software Review Platform 100

Startup Professionals Musings

JANUARY 5, 2019

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Provide website forums to help customers solve their own problems. Let your audience help with content creation.

Technical Review 97

Technical Review Case Study Software Review Startup 97

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

Startup Professionals Musings

OCTOBER 18, 2015

Most Angel groups and VCs advertise the startups they have recently funded, with pointers to startup websites, sometimes including open positions. Typically you can browse them by region or technology to find founders. Every geographic area has entrepreneur networking activities, such as startup weekends and tech meetups.

Sample 101

Sample Entrepreneur Technical Review Startup 101

InfoChachkie

SEPTEMBER 3, 2013

In The Art of One-line Pitching: A Study of AngelList , Chris Eleftheriadis reviewed 1,700AngelList postings and identified the nine most common categories of positioning pitches (Chris'' list is edited here for brevity): 1. Google x Facebook x Amazon) + (Universal Reviews). AngelList Differentiation. But better. Math Doesn''t Lie.

Product 208

Product Yammer Technical Review Google 208

socalTECH

AUGUST 8, 2018

Is there a way you can make direct mail perform more like digital advertising channels? Dave Fink: Postie is a building a technology platform with a mission of making direct mail marketing behave as easily and dynamically as your favorite, programmatic channels. That's what our mission with Postie is today.

CTO Hire 100

CTO Hire Artificial Inteligence Technical Review Marketing 100

Startup Professionals Musings

DECEMBER 11, 2016

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Provide website forums to help customers solve their own problems. Let your audience help with content creation.

Startup 107

Startup Technical Review Case Study Software Review 107

Startup Professionals Musings

JULY 9, 2014

Most Angel groups and VCs advertise the startups they have recently funded, with pointers to startup websites, sometimes including open positions. Typically you can browse them by region or technology to find founders. Every geographic area has entrepreneur networking activities, like startup weekends and tech meetups.

Startup 100

Startup Technical Review Entrepreneur Conference 100

Tech Zulu Event

NOVEMBER 6, 2013

Forget visits to random restaurants, myfab5 uses the power of the crowd to help you search for the best restaurant in town. Founded by Omeid Seirafi-Pour , Calvin Schemanski and John Gulbronson they aim to help users find fabulous restaurants in their cities. myfab5 is a platform that reinvents the restaurant review.

Software Review 79

Software Review Technical Review Writing Startup 79

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. But now, those taking assignments have to be rated and reviewed, and have expertise in that area.

Demand 240

Demand Media eHow Content 240

Tech Zulu Event

JUNE 28, 2012

He kicked off the fest with his opening keynote, saying LA is a unique city of mash-ups, where tech, startups and entertainment – plus creativity, cultures, and passion – mix with successful results. Panels were based at hubs including Leadership, Branding / Advertising, Social Media, Entrepreneurs, Community and more.

Hollywood 67

Hollywood Technical Review Startup Rustic Canyon 67

InfoChachkie

JUNE 22, 2015

Why are the world’s biggest Internet companies investing in a technology created in the late 1800’s? Non-mobile, online channels, such as desktop search, display ads and review sites drive 30% of calls. Companies like Invoca and IfByPhone are uniquely positioned to help online advertisers monetize old-fashioned phone calls.

Mobile 100

Mobile Technical Review Google Tool 100