socalTECH

APRIL 23, 2014

Sizmek , a developer of digital advertising technology, said this week that it has named Patrick Meehan as head of Sales in its Los Angeles office. Sizmek focuses on open ad management, helping to manage online advertising campaigns for advertisers and agencies. Meehan was previously. READ MORE>>.

Advertising 174

Advertising ReachLocal OpenX Los Angeles 174

socalTECH

AUGUST 21, 2013

Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. The startup, led by James Borow, said its new product, SHIFT Media Analyzer, is aimed at helping marketers with in-depth analysis of their paid social campaigns.

Advertising 178

Advertising Santa Monica Tool Pricing 178

Both Sides of the Table

APRIL 30, 2011

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.

Advertising 352

Advertising Media Social Media Screening 352

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

JULY 17, 2013

PageWoo , the mobile advertising company headed by Jason Crilly and Holden Steinberg, has rolled out a brand new product aimed at small businesses. According to PageWoo, its new NearWoo product helps small businesses identify, target, and acquire new customers, using geofencing and big data for targeting ads to those customers.

Advertising 173

Advertising Mobile Tech Coast Angels Los Angeles 173

socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors.

Advertising 100

Advertising Bertelsmann Los Angeles Content 100

socalTECH

SEPTEMBER 7, 2010

Los Angeles-based SocialVibe , which was formerly a site focused on social media for brands and charities, has turned into SVnetwork , a new Internet advertising network. According to SVnetwork, it has launched its own, performance brand advertising website which connects brands with over 80 million unique consumers every month.

Advertising 187

Advertising Networking Social Media Redpoint 187

socalTECH

SEPTEMBER 27, 2010

Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. Tags: demand media advertising food eating advertiser targeting livestrong ehow. Other details on the new offering were not released.

Advertising 169

Advertising Demand eHow Media 169

socalTECH

SEPTEMBER 1, 2010

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Tags: rubicon project online advertising content.

Advertising 193

Advertising Clearstone Report Equity 193

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

L.A. Business Journal

SEPTEMBER 3, 2021

Partners like Influential will have access to first-party TikTok data that can help them identify creators for advertising campaigns.

Advertising 274

Advertising Help 274

Both Sides of the Table

NOVEMBER 22, 2009

The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.

Advertising 277

Advertising Technical Review GRP Partners Google 277

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

FEBRUARY 24, 2015

The new product includes both technology and consultants to help business owners with hands-on support. local business small advertising search' The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. Pricing on the new tool was not announced. READ MORE>>.

Advertising 100

Advertising Product Yahoo Tool 100

Tech.Co

OCTOBER 28, 2020

Granted, this ad channel isn't reinventing the wheel: It's still just a way to put eyeballs in front of advertisements. The post How the New Shopify-TikTok Partnership Helps Small Businesses appeared first on Tech.co. Fitting the right audience to the right product will be tricky, but the potential upside is big. 2.2% + 30c.

Help 150

Help Platform Startup Social Media 150

Both Sides of the Table

AUGUST 11, 2021

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

Product 424

Product Platform Advertising Acquisition 424

socalTECH

FEBRUARY 5, 2015

Santa Monica-based MGID , which provides native advertising, says its move from New York to Los Angeles earlier this year helped drive "dramatic growth" at the company. mgid native advertising exchange' MGID said it saw a 21.7 MGID said it saw a 21.7 The company also said it benefited from mainstream adoption of native ads.

Los Angeles 100

Los Angeles Help Angel Santa Monica 100

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

JANUARY 2, 2014

Michael Chasin: LawKick.com is essentially a marketplace that makes it easier than ever to find legal help. How the website works, is the client goes to the website, and indicates what they need help with. If you think about finding legal help, it''s not like you''re buying a t-shirt. What''s LawKick about? READ MORE>>.

Help 240

Help Startup CTO Hire Pricing 240

socalTECH

SEPTEMBER 24, 2009

Los Angeles-based Ace Metrix , which is venture backed by Hummer Winblad Venture Partners and Palomar Ventures, said today that it has rolled out a number of enhancements to the firm's service for the advertising market. The service also helps companies compare the effectiveness of those ads versus ads from competitors and others.

Advertising 154

Advertising Services Palomar Content 154

socalTECH

MARCH 16, 2011

Woodland Hills-based ReachLocal , the provider of Internet advertising services to small and medium sized businesses, said Wednesday afternoon that it will participate in Facebook's Deals test in San Diego. Facebook said this week that it would be testing out a Groupon-style deals in San Francisco, San Diego, Dallas, and Austin this week.

ReachLocal 264

ReachLocal Woodland Hills San Diego Help 264

socalTECH

JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. helps celebrities, musicians, and other social influencers monetize their Twitter and other activity streams with advertising; the firm is backed by GRP Partners, Greycroft Partners, and LowerMyBills' Matt Coffin.

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

socalTECH

JUNE 12, 2014

In a demonstration of the power of targeting in a world of ubiquitous computing power, Santa Monica-based ad startup GumGum is powering a new advertising campaign which is able to target ads based on hair color shown in photos. GumGum offers up in-image photo advertising technology, which slides in ads in photographs and images.

Technology 147

Technology Slides Santa Monica Help 147

TechCrunch LA

SEPTEMBER 6, 2018

A new startup is seizing on an opportunity to help up-and-coming online entertainers take a leaf out of that book and grow their relationships with fans. Popbase is an app that operates almost like an interactive forum for new media.

Help 115

Help Startup Activision Media 115

socalTECH

MARCH 3, 2009

Carlsbad-based Adjix announced this morning that the firm is looking to help users monetize the popular Twitter micro-blogging service. The new service allows users to select short text ads as part of their 140 messages on the Twitter service, appending the advertising and a URL at the end of a user's update. READ MORE>>.

Advertising 140

Advertising Blogging Web Pricing 140

socalTECH

OCTOBER 19, 2018

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M One, is it helps our customers get that content instantaneously, when they need it. in a seed funding round.

Help 133

Help IP Content Google 133

socalTECH

FEBRUARY 21, 2013

In PaeDae's new BARTR system, the company said that it will let developers earn credits--without transaction fees or surcharges--for advertising other applications, which they in turn can use to spend on advertising to attract game players on other applications. PaeDae was founded by Rob Emrich, Sam Goldberg, and Sam Kim.

Mobile 199

Mobile Develop Development Help 199

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Helping entrepreneurs succeed. Advertisers. Rely on Vistage to Help Them Grow. you had a personal board of advisors to help? professionals? learn more.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

Berkonomics

MARCH 17, 2022

Not advertising, and certainly not an easy grasp for amateur marketers. Once we have done this, we should be ready to create our audience–facing message, which we know as advertising. You can follow the steps outlined above and attempt to define your core message or seek help from a professional. What we usually do wrong.

Advertising 156

Advertising Email Help Marketing 156

socalTECH

FEBRUARY 18, 2009

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. Tags: display search online reachlocal advertising. The firm is backed by $67.9M The firm is backed by $67.9M

ReachLocal 100

ReachLocal Advertising Woodland Hills Yahoo 100

SoCal Tech Calendar

SEPTEMBER 9, 2010

Wednesday, September 15, 2010 -- The Mad Men of the Central Coast: The Next Wave of Advertising Innovation. Join the Mad Men of the Central Coast online Advertising community as they talk about the next wave of innovative online and offline advertising, the current state of advertising and the future of the industry.

Advertising 100

Advertising Enterprise Forum Ideas Help 100

SoCal Tech Calendar

SEPTEMBER 9, 2010

Wednesday, September 15, 2010 -- "The Mad Men and Women of the Central Coast: The Next Wave of Advertising Innovation" The MIT Enterprise Forum of the Central Coast. See [link] (more).

Advertising 100

Advertising Enterprise Forum Ideas Help 100

socalTECH

AUGUST 17, 2020

If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. We want to help you monetize your knowledge, your skills, and your social media. Right now, we're helping people every day make money on their favorite social platforms.

Help 113

Help Commerce Platform Orange County 113

Tech.Co

NOVEMBER 23, 2015

Not only that, they’ve started launching their own companies and platforms that tout innovative ways to help millenials get in on the action. The app lets users raise money for notable nonprofits by simply watching corporate sponsored videos – aka advertisements. Most recently, I came across Givvr.

Help 97

Help Pepperdine Social Media Advertising 97

socalTECH

JUNE 16, 2009

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Tags: metrix advertising content analytics startup saas software. READ MORE>>.

Advertising 100

Advertising Palomar SaaS Research 100

socalTECH

FEBRUARY 12, 2009

Search engine giant Google said Thursday that it is exiting from the radio advertising business, putting an end into the firm's attempt to leverage its online advertising success into other media. Google entered the radio advertising market with the buy of Newport Beach-based dMarc Broadcasting in January of 2006.

Advertising 100

Advertising Google Content Web 100

socalTECH

NOVEMBER 21, 2012

Los Angeles-based online advertising provider SocialVibe is powering a new, web-based public service campaign to benefit Hurricane Sandy victimes, the company said yesterday afternoon. SocialVibe said the effort comes as part of a partnership with the Ad Council and United Way.

Help 147

Help Advertising Web Los Angeles 147