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Dollar Shave Club: 2.2M Members, New Commercials

socalTECH

Santa Monica-based Dollar Shave Club , the membership-based razor delivery service led by Michael Dubin, says the firm is up to 2.2 million members, and has just launched a new ad campaign which taps into TV commercials, outdoor media, radio, social, and online. READ MORE>>.

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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie.

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Dollar Shave's TV Push Powered By Convertro

socalTECH

Fans of Los Angeles subscription razor firm Dollar Shave Club might have noticed a lot of the firm recently on television. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. READ MORE>>.

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YouTube Marketing | Top 8 Tips to Increase Sales with Video

Tech Zulu Event

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. Billion dollar brands like GoPro built their empire marketing with video, but we don’t all have a sea of extreme sports athletes to upload thrilling footage. Give up TV and start watching YouTube. Get likes and subscribers.

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Reflections on 2016: Kevin Winston, Digital LA

socalTECH

This morning, we have Kevin Winston of Digital LA (www.digitalla.net), the organization which is LA's largest digital networking group and which is behind the Silicon Beach Fest, the first and largest tech, startup and entertainment conference in LA. Similarly, the LA tech scene had had hundreds of startups pop up over the past 5 years.

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Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

From the time I took a screenshot of the view count for this article, to my fingers clicking away typing these words, the video has already shot up over an additional 300,000 views totaling 1,851,189 views in 2 days. The largest YouTube for business conference is coming up this week, Vid Con. If we apply that.01%

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Mark Suster, Nely Galan to Keynote Silicon Beach Fest

Tech Zulu Event

Silicon Beach Fest is gearing up to showcase the most promising startups and visionaries from across LA’s growing startup entertainment ecosystem. More than 150 speakers include top executives from local accelerators, venture capitalists, entertainment powerhouses, brands, and emerging and established start-ups.