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TrueCar Gets Investment from Guthy-Renker

socalTECH

TrueCar said that Guthy-Renker will play an "integral role" in shaping the firm's brand visibility, through TV, print, radio, and other advertising channels. TrueCar specifically said it is looking to "move beyond" sites such as Kelly Blue Book and Edmunds with its data, which is derived from actual car sales. READ MORE>>.

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Edmunds.com Launches First Ever, National Television Ad Campaign

socalTECH

Edmunds.com did not say how much it is investing in the television advertising campaign. edmunds national automobile information television branding marketing commercial' The company said the campaign--which launched on Christmas day--will be featured during NBA programming on ABC and ESPN. READ MORE>>.

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Ten Of The Top Tech Companies For Employees In LA

socalTECH

Edmunds was also one of the companies. Los Angeles has a strong online advertising industry, and Rubicon Project is one of the companies we heard has been doing well and. Despite the number of employees, recruiters also cited. the "startup culture" at the company as among reasons to work for the company. Rubicon Project.

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Edmunds.com Launches First Television Ad Effort

socalTECH

Edmunds, which provides online automobile information, said its new, 30-second spot was shot at its Santa Monica headquarters, and is its very first, television ad, ever. The ad features a slate of "Edmunds employees" portrayed with automobiles, instead of heads. The firm did not say how much it is investing in the effort.

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Edmunds.com, Oracle Link On Data Sharing Deal

SoCal Tech Calendar

Santa Monica-based Edmunds.com is making its data assets--including information on how users are shopping, researching, and pricing specific makes models, years, and types of vehicles--through a deal with Oracle , the two said this morning.

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