InfoChachkie

JULY 7, 2010

After nailing lead generation in the apartment listing space, they are now killing it with respect to lead generation for higher and career education. The team has applied its deep understanding of telephony and online marketing to create an infrastructure which allows advertisers to track phone calls like clicks.

Startup 150

Startup IP Entrepreneur Software Review 150

InfoChachkie

APRIL 28, 2011

Odysseus could not help himself. He knew the risks, but he had to hear the alluring sound of the Sirens’ song. In Greek mythology, the Sirens were a combination of birds and women who sang to passing sailors, enticing them to approach the shore and crash on its hidden shoals. Many entrepreneurs encounter a similar dilemma. Bad Profits.

Entrepreneur 225

Entrepreneur SaaS Pricing Cloud Computing 225

InfoChachkie

MARCH 8, 2011

Upon reflection, I realized that I leveraged many of the tactics routinely used by advertisers, politicians and other professional communicators to engage their audiences, including: Question Within A Question – Numerous ads lead off with a question, as do professional speakers, in an attempt to connect with their audience at the outset.

Writing 150

Writing Social Network Ideas Entrepreneur 150