Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

SEO 64

SEO Advertising Conference Social Media 64

Startup Professionals Musings

NOVEMBER 17, 2021

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

Startup 99

Startup Social Media Study Guide 99

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

socalTECH

JANUARY 8, 2020

For an advertiser, you have to look at whether or not the message is even available to the audience. That, of course, is what you're selling to your advertisers. Luxury, on that level, is dedicated to people who are sophisticated, really engaged, educated, and are looking to engage with the subject matter at the top of their game.

Media 150

Media Report Advertising Content 150

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

SEO 40

SEO Advertising Conference Social Media 40

SoCal Tech Calendar

JULY 22, 2009

By some estimates, over 300 ad networks have blossomed online to serve ever-narrowing audience and content niches: travel, gaming, the affluent, gay lifestyles, soap opera fans, education - the list goes on and on. Vertical ad networks are responding in force to a fundamental fragmentation in online traffic patterns.

IP 100

IP Social Media Guide Content 100

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. What's the idea behind Sometrics?

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

MAY 16, 2012

Looking to help voters educate themselves better on the candidates, and the issues, Taylor Peck and Nick Boutelier came up with iSideWith (www.isidewith.com), a cleverly built site which lets users input their opinions on issues important to them, and helps the compare and match their answer with the positions of all of the candidates in the race.

Education 201

Education Sites Startup News 201

SoCal CTO

MAY 15, 2009

Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. Corporations increasingly see social media as a key PR, communications and marketing medium. This Panel will explore issues such as: How can companies best utilize social networking media?

Social Network 150

Social Network Networking Yammer CTO Hire 150

Tech Zulu Event

SEPTEMBER 11, 2013

GraphDive uses social login tools such as Facebook Connect, Twitter, LinkedIn and (now) Google+ login to provide deep user analytics for the enterprise via a simple API and enterprise dashboard. Its growth is pegged that on the thought that most businesses are yet to harness the social data revolution for their benefit.

Equity 65

Equity Social Media Google Tool 65

socalTECH

FEBRUARY 7, 2012

That's funding our new product, FanMix, which is a a social media tool. The most attractive thing about it was the educational value. So, we were pretty excited to educate ourselves at TechStars. So, we were pretty excited to educate ourselves at TechStars. We scaled that to almost $1.4

Startup 242

Startup CTO Coach Blogging Social Media 242

Startup Professionals Musings

FEBRUARY 6, 2019

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

Social Media 70

Social Media Study Guide Examples 70

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. What's the idea behind Sometrics?

Social Media 100

Social Media Advertising Social Network Userplane 100

socalTECH

MAY 16, 2012

Looking to help voters educate themselves better on the candidates, and the issues, Taylor Peck and Nick Boutleier came up with iSideWith (www.isidewith.com), a cleverly built site which lets users input their opinions on issues important to them, and helps the compare and match their answer with the positions of all of the candidates in the race.

Education 171

Education Sites Startup News 171

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

Startup Professionals Musings

MAY 25, 2014

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Customer 99

Customer Custom Startup Content 99

Startup Professionals Musings

NOVEMBER 12, 2013

Social media activities require professional effort and time, so beware the hidden costs. Engage your audience with social media. Social media is more than the “Big 4” of Facebook, YouTube, LinkedIn, and Twitter. There is still a place for paid advertising. Beware of no-cost and low-cost marketing.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

FEBRUARY 20, 2013

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Entrepreneur 111

Entrepreneur Startup Content Media 111

Startup Professionals Musings

DECEMBER 1, 2014

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

Entrepreneur 103

Entrepreneur Social Media Study Guide 103

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. With distributing flyers and buying advertisement spots on TV, the information about the brand is pushed and the relationship is mainly one-way with the company rallying for popularity. Need a ruler? Yes, you do.

Guide 40

Guide Social Media Content Advertising 40

socalTECH

OCTOBER 3, 2019

We caught up with Soylent VP of Marketing, Andrew Thomas , to hear how the company finally decided to embrace the nameand the frequent trolling on social mediato instead emphasize the sustainable aspects of its products, as well as the new product line, with Plants, Not People. The commitment there is now just one bottle, at $3.49

Marketing 100

Marketing Startup Social Media Product 100

Tech Zulu Event

NOVEMBER 3, 2009

ZexSports and PacSun are putting an amazing panel together to discuss the value of key social influencer's, where they are on your social network, and how targeting these potential brand evangelists will have a positive influence on your social media network and ROI. This Panel has gotten extreme and sold out!

Social Media 75

Social Media Social Network Media Writing 75

SoCal Delicious

JANUARY 15, 2010

Shortcut: sebastian-x.com Blog About Blogroll Links How brain-amputated developers created the social media plague Posted on 12 January, 2010 The bot playground commonly refered to as “social media&# is responsible for shitloads of absurd cretinism. The web is broken by design and we cannot fix it anymore.

Social Media 41

Social Media Develop Development Media 41

Tech Zulu Event

APRIL 24, 2013

They advertised it within Hulu during commercials and throughout the product experience relevant to user behaviors. Different behaviors on the site or within the product should trigger different ‘nudges’ that might show up as an email in their inbox, something on social media in their feed, or through retargeted ads.

Hulu 111

Hulu Startup Social Media Organization 111

Startup Professionals Musings

DECEMBER 14, 2015

In today’s world of information overload, everyone relies on marketing and social media to find solutions to match their needs. For innovative solutions, marketing is the education consumers need in lieu of experience. Thus you need deep pockets or generous investors before advertising or alternative revenue streams can kick in.

Technical Review 60

Technical Review Startup Social Media Competition 60

Tech Zulu Event

JUNE 11, 2013

ABC Family, Fox, Universal Music, Google, Facebook, Demand Media, MyLife, Riot Games, DFJ Frontier, Rustic Canyon, GRP Partners, Siemer and Associates, Marketshare, Saatchi Online, OMD, Ignited, Rubicon Project, Smashbox Cosmetics, NFL, UCLA, USC, and dozens of start-ups. Panels: Developer, Arts/Education; Green, Good and Government.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

Both Sides of the Table

APRIL 23, 2011

One of my goals in doing the show was not only to educate entrepreneurs but also to put a human face on many of the VCs in our industry as VCs can be hard to get to know. He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. 40:30 –41:30).

Capital 265

Capital Venture Capital Veoh Startup 265

Tech Zulu Event

AUGUST 19, 2015

Better Education. Finding new and better ways to help students learn has always been a challenge, but big data analytics might be the key to improved education. Much of the time this is done on social media through social listening and analytics, but companies are finding more creative ways to use real time data.

Education 40

Education Organization Advertising Platform 40

Both Sides of the Table

JANUARY 14, 2014

Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media. The reduction in screen size has made the economic model of Internet advertising totally inefficient. Higher education. 94% of all online adults use email. Home alarms.

Email 339

Email SaaS Venture Capital Google 339

Startup Professionals Musings

FEBRUARY 18, 2016

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

Social Media 62

Social Media Study Guide Examples 62

Startup Professionals Musings

MARCH 12, 2013

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

Startup 98

Startup Social Media Study Guide 98

Startup Professionals Musings

JANUARY 27, 2011

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Media 91

Media Startup Company Companies 91

Startup Professionals Musings

NOVEMBER 27, 2017

Hoffman should know, as an icon in the Silicon Valley, having educated and trained hundreds of startup founders as the CEO of “ Founders Space ,” designated by Inc.com as one of the top ten incubators and accelerators in the world. Users can be advertisers, consumers, sellers, or passengers. Being first is always important.

Netflix 54

Netflix Social Media Competition Customer 54

InfoChachkie

APRIL 28, 2011

In the spirit of Conventional Wisdom Isn’t , the founders of Campus Explorer did not, “flow with the go” when they founded their higher-education website. As with many emerging markets, the Facebook advertising ecosystem is relatively inefficient. Exploring The Campus. Campus Explorer earns most of its revenue through lead-generation.

Entrepreneur 225

Entrepreneur SaaS Pricing Cloud Computing 225