Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Both Sides of the Table

JUNE 12, 2010

Currently offers 3mm books to over 5,000 higher education institutions in the US. Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Users: More than 280mm monthly users worldwide use its apps or see its advertising.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

APRIL 4, 2015

SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. You need executive buy-in, committed budgets, and education for the whole team on objectives and activities. Don’t forget the metrics and analytics.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

JULY 28, 2019

How does any entrepreneur define the right balance, and then measure their performance against real metrics? A responsible entrepreneur promotes both loyalty and responsible consumption by educating consumers so they can make more informed decisions about their purchases, based on ecological footprints, and other sustainability criteria.

Startup 93

Startup Entrepreneur Capital Examples 93

Startup Professionals Musings

NOVEMBER 28, 2014

How does any entrepreneur define the right balance, and then measure their performance against real metrics? A responsible entrepreneur promotes both loyalty and responsible consumption by educating consumers so they can make more informed decisions about their purchases, based on ecological footprints, and other sustainability criteria.

Startup 104

Startup Entrepreneur Examples Satisfaction 104

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. This is the time to get creative, run pilot projects to look at ROI, and educate the whole team on objectives and activities. Implement metrics and analytics. Then set your goals. You can’t manage what you don’t measure.

Social Media 95

Social Media Media Startup Blogging 95

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

Startup Professionals Musings

AUGUST 9, 2017

How does any entrepreneur define the right balance, and then measure their performance against real metrics? A responsible entrepreneur promotes both loyalty and responsible consumption by educating consumers so they can make more informed decisions about their purchases, based on ecological footprints, and other sustainability criteria.

Tips 55

Tips Startup Entrepreneur Examples 55

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

Startup Professionals Musings

JULY 13, 2013

How does any entrepreneur define the right balance, and then measure their performance against real metrics? A responsible entrepreneur promotes both loyalty and responsible consumption by educating consumers so they can make more informed decisions about their purchases, based on ecological footprints, and other sustainability criteria.

Entrepreneur 98

Entrepreneur Startup Examples Satisfaction 98

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. With distributing flyers and buying advertisement spots on TV, the information about the brand is pushed and the relationship is mainly one-way with the company rallying for popularity.

Guide 40

Guide Social Media Content Advertising 40

Tech Zulu Event

FEBRUARY 5, 2014

The company hopes to prepare advertisers for varying screen sizes. He mentions double and triple bottom-lined companies and tells us investors are starting to require metrics to see measurable social and global value. . An audience member brings up education. Peter Csathy jumps in to answer questions about content.

Startup 95

Startup Google Education Venture Capital 95

Tech Zulu Event

MAY 9, 2014

We know language education is a huge market, with 1/7 of people around the world learning a new language. Something we didn’t know, mainstay education programs have < 1% course completion. They do this by strategically inserting words into your newsfeed with a cheeky gamifying component.

Startup 111

Startup Mobile Commerce Education 111

Tech Zulu Event

APRIL 14, 2014

MW: At my previous company, I was running big online advertising campaigns and delivering – in this case – leads to clients. That portion we call data aggregation where you are looking at one metric across a lot of different data sources. The domain was available and I went and got it and the rest is history.

Startup 85

Startup Southern California Mobile Software 85