Digital LA: Branded Entertainment Panel Live!
Tech Zulu Event
APRIL 25, 2011
Matt McMahon, Fox Digital Entertainment, VP Mobile. Kendall Rhodes, Relativity Media, VP Digital Programming & Content. George Ruiz, ICM, Head of New Media and SVP of Business Affairs, ICM. What advertisers brands are looking for: targeting demos, branding, stats. Originals is Yahoo!’s The Guild (Microsoft, etc.),
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