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This Week in VC with @VCMike Hirshland of Polaris Ventures

Both Sides of the Table

Provides publishers innovative site-search tools that enhance user engagement ( icanhazcheeseburger.com and Fred Wilson’s blog avc.com use Lijit as does Feld.com [but he's an investor]). Example of publishers include: moviefone, Fandango, Jingle, SayNow, and voice blogs. I’ve already started the business modeling.

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Digiday Mobile: The Future Of Mobile Media Live

Tech Zulu Event

Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. 9:00am: Keynote Presentation: Mobile Advertising: The Hype, The Hope, and The Financial Reality. Presenter: Scott A. But does every brand need an app?

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