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Fandango To Debut Super Bowl Ad

socalTECH

Los Angeles-based Fandango is getting a spot in its first SuperBowl ad this weekend, the firm said Friday, as part of a promotion for Universal Pictures' new action movie, Battleship. Fandango said that the SuperBowl advertisment will feature a tag which links viewers to its mobile apps. READ MORE>>.

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Fandango Launches Ad Push For New VOD Service, FandangoNow

socalTECH

Los Angeles-based movie site Fandango is planning a major push of its brand new video on demand service, FandangoNOW , with ads running on TV, online, mobile, outdoor, and in theaters. The move comes six months after Fandango acquired video-on-demand service M-GO from Technicolor and DreamWorks Animation. READ MORE>>.

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Swagbucks Raises $60M, Sets Davis As CEO

socalTECH

Los Angeles-based Swagbucks , the web-based rewards and offers site, said this morning that it has raised $60M in funding--the company''s first, external capital round--and also appointed Chuck Davis as CEO of the company. Davis was Chairman and CEO of Fandango, and is also an early investor in Swagbucks.

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This Week in VC with @VCMike Hirshland of Polaris Ventures

Both Sides of the Table

Provides publishers innovative site-search tools that enhance user engagement ( icanhazcheeseburger.com and Fred Wilson’s blog avc.com use Lijit as does Feld.com [but he's an investor]). Example of publishers include: moviefone, Fandango, Jingle, SayNow, and voice blogs. I’ve already started the business modeling.

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Digiday Mobile: The Future Of Mobile Media Live

Tech Zulu Event

Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. 9:00am: Keynote Presentation: Mobile Advertising: The Hype, The Hope, and The Financial Reality. Presenter: Scott A. But does every brand need an app?

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