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OpenX Snags New CFO From Fandango

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According to OpenX, Rob Leff, formerly the CFO of Fandango, will join the company to lead its global finance team. Leff has been at Fandango for more than a decade, according to OpenX, overseeing all aspects of financial strategy including mergers & acquisitions, predictive analytics, data science and more at Fandango.

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Fandango To Debut Super Bowl Ad

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Los Angeles-based Fandango is getting a spot in its first SuperBowl ad this weekend, the firm said Friday, as part of a promotion for Universal Pictures' new action movie, Battleship. Fandango said that the SuperBowl advertisment will feature a tag which links viewers to its mobile apps. READ MORE>>.

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Fandango Powers Special Feature For Visa Signature

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Fandango , the movie ticketing service and mobile app provider, said Wednesday that it is powering a new, mobile ticket app feature specifically for customers of Visa. Los Angeles-based Fandango said that it has launched TIXPRESS, a new mobile ticket app feature for only Visa Signature account holders. READ MORE>>.

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Fandango Launches Ad Push For New VOD Service, FandangoNow

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Los Angeles-based movie site Fandango is planning a major push of its brand new video on demand service, FandangoNOW , with ads running on TV, online, mobile, outdoor, and in theaters. The move comes six months after Fandango acquired video-on-demand service M-GO from Technicolor and DreamWorks Animation. READ MORE>>.

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Nativo Names CFO

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Leff was most recently at VideoAmp, and also was CFO at OpenX, CFO at Fandango, and previously served at Countrywide Financial Corporation (purchased by Bank of America), Tanner & Haley Resorts, Intel and America West Airlines. Nativo offers up native advertising technology.

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ZEFR Sells Rights Management Assets To Vobile For $90M

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ZEFR will continue to focus on its other business, in context-sensitive advertising for YouTube, and will have around 150 employees left in that business unit. It sold that business, Movieclips.com, in 2014, to Fandango. Vobile said ZEFR's businesses produced over $40M in recurring, profitable revenue in 2018. READ MORE>>.

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Swagbucks Raises $60M, Sets Davis As CEO

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Davis was Chairman and CEO of Fandango, and is also an early investor in Swagbucks. Swagbucks operates an online rewards site which gives its members rewards for shopping, searching, taking advantage of offers, answering surveys, and other activities, to help encourage consumers to interact with advertisers. READ MORE>>.

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