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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

In contrast, companies that are rapidly growing often rebrand in order to more accurately reflect the expanded scope of their target market and product set. Unfortunately, the market was as excited by the new devices as they were about the company''s revised name. percent of the domestic market in 2006 but watched that slip to 8.4

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How To Make Freemium Customers Generate Revenue For Your Startup

InfoChachkie

BuddyHelp was launched in this proto-Internet environment and was immediately used by businesses to provide hands-on technical support. At companies such as SaskTel, Gateway and Cablevision, customer support agents used BuddyHelp to access their customers’ computers and handle their technical support issues.

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10 Ways Tech Entrepreneurs Can Make the Most of the Holidays

Tech Zulu Event

3 Take advantage of email. If you already have an email list, you’re ahead of the game. Email can be an invaluable resource in the tech industry, as the bulk of your target audience will already be receptive to this kind of marketing. Take advantage of this by bringing some sentimental value to your advertising.

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5 Simple Tactics To Make Freemium Users Pay

InfoChachkie

Anyone, including well-healed, large companies, could offer state-of-the-art technical support for free. Not surprisingly, we received a litany of hate email from freeloaders admonishing us for taking away their free service. Thus, the initial launch of BuddyHelp did not restrict commercial usage.

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Changing The Business Of Media Through Online Video, With Cenk Uygur

socalTECH

The thing that allowed us to do this differently from normal radio or TV, is we were able to post things that our audience was really interested in, and met the market need. Back in 1997, I had emailed my friends telling them that online video would be the future, and I was going to go there. Just do it.

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