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Rubicon Project Bolsters Executive Ranks

socalTECH

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm.

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Impact Radius Gets $30M For Affiliate Marketing Software

SoCal Tech Calendar

Impact Radius develops software which is used by brand and agencies to maximize their return on ad spend, and says its clients include Lenovo, Ticketmaster, Tommy Hilfiger, Getty Images, Shutterstock and Advance Auto Parts; the company says it already has more than 230 employees.

Software 100
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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

socalTECH

We also do lots of things in-venue, including mobile ticketing, integrating with Ticketmaster, Comcast, and many other ticketing providers. We have what is called a mult-dimensional, segmentation engine, that helps them understand their fans on the platform, and provide advertisers with specifics. Laurence Sotsky: Great question.

Mobile 162
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Interview with Jordan Glazier, Wildfire Systems

socalTECH

Right now, when people are communicating using Facebook, Snapchat, Twitter, and others, those businesses are principally using display advertising and sponsored listings to monetize those users. It's almost like native advertising, which recognizes an article mention is a hotel and turning it into a link.

San Diego 159
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Ten Of The Top Tech Companies For Employees In LA

socalTECH

Los Angeles has a strong online advertising industry, and Rubicon Project is one of the companies we heard has been doing well and. Frank Addante, who founded Rubicon, is a serial entrepreneur who co-founded L90, which was acquired. NastyGal is just one of a number of fashion-meets-technology startups to emerge in Los Angeles, which.

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Interview with Harry Lin, Lottay

socalTECH

Harry Lin: Lottay originated before me, I've just been barely two months as CEO, from an entrepreneur, Andy Elliott. Klaus and Steve thought Andy was a great entrepreneur and it was a good idea, and seeded it. The second, secondary revenue stream is targeted advertising on pages. We won't get adoption if we charge a fee.

Evite 157
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Why You Should Start a Company in. Los Angeles

SoCal Delicious

The city has, however, quietly been home to some of the most successful online companies to date, including CitySearch (sold to Ticketmaster for $260 million in 1998), Overture (acquired by Yahoo for $2 billion in 2003), eHarmony and LowerMyBills (bought by Experian for $330 million in 2005). before which is second-time entrepreneurs.