Advertising Framework Netflix Sales 
Both Sides of the Table
JANUARY 17, 2011
The creative process - Whenever I need to do any task that requires insight I have to be able to visualize – to literally SEE the decision framework. Underpinning it all I wrote: sales, asset management, analytics & talent management. My framework gives me a deeper understanding of the sector.
Both Sides of the Table
OCTOBER 19, 2010
The following is not meant to be a deep dive but rather a framework for understanding the issues. I believe that NetFlix has won the battle for the “head end&# of content from films. They have such a strong base of subscribers and their strategy of “Netflix everywhere&# is brilliant. We watch it on the iPad.
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