Remove Advertising Remove Funding Remove PPC Remove Software
article thumbnail

Interview with Dan Yomtobian, Scour

socalTECH

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. What's the business model behind the site--it looks like this is advertising driven? Dan Yomtobian: 100 percent of our revenues come from advertisers, and from people clicking on sponsored listings. How is the company funded?

PPC 113
article thumbnail

Creating A Better Digital Marketing Strategy For Your Business

Tech Zulu Event

It’s difficult enough to get any traction at all on social media or PPC ads, and even harder to maximize ROI on them. You could raise your profile by simply advertising cheap shirts on a Google PPC campaign, but that’s only going to get you so far. But what exactly does that entail? Kill Unsuccessful Channels.

PPC 40
article thumbnail

Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? Advertising is great. was the 2-way web.

Ideas 286