Remove Advertising Remove Google Remove Hulu Remove Technical Review
article thumbnail

The Case for In-Stream Advertising

Both Sides of the Table

The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.

article thumbnail

Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

REACH | Disruptive Technologies Impacting the Future of Gaming [Live]

Tech Zulu Event

TechZulu & Gadget Review present REACH. A quarterly event series seeking to dive deep into what comes next in technology, and giving you the opportunity to experience it first hand with the gadgets on site. It generates revenues through Subscription, Virtual Currency and Advertising. Date : Thursday, October 24, 2013.

article thumbnail

Why Hulu is the OPEC of Online Video

Both Sides of the Table

The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. Once this new service became popular then the media companies could control the rules of distribution & advertising. So it is quite lofty to compare hulu with OPEC. Here is my case: 1.

Hulu 292
article thumbnail

The Future of Shopping | Vidzey Interactive Videos

Tech Zulu Event

But instead of hitting pause, opening a new tab, and searching Google, or waiting to be served random ads for things you might be interested in, you’re presented with the option to open a catalog and use a directed link to buy immediately. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment.

article thumbnail

Interview With CEO Jason Njoku iRoko Partners | Africa’s Netflix Set To Disrupt US TV & Cable Market

Tech Zulu Event

Iroko Patners had , a souring relationship with YouTube, Google Ads Words, Amazon Web Services even though the movie streaming firm had about eight million YouTube streams a month, with a $1 million revenue run-rate in 2011. Naturally, there was a stringent due diligence process, and this took a couple of months. Profitable?

Netflix 82
article thumbnail

The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

It had the effect of greatly reducing the industry size but also of allowing some less known artists to reach audiences that previously would be unthinkable due to cost constraints. Netflix, Hulu & HBO Go are coming from the opposite direction – the Head End. Revenue models are emerging.

Media 302