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The Case for In-Stream Advertising

Both Sides of the Table

The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. That is the definition of Disruptive Technology.

Company 339
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REACH | Disruptive Technologies Impacting the Future of Gaming [Live]

Tech Zulu Event

TechZulu & Gadget Review present REACH. A quarterly event series seeking to dive deep into what comes next in technology, and giving you the opportunity to experience it first hand with the gadgets on site. It generates revenues through Subscription, Virtual Currency and Advertising. Date : Thursday, October 24, 2013.

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Why Hulu is the OPEC of Online Video

Both Sides of the Table

The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. Once this new service became popular then the media companies could control the rules of distribution & advertising. So it is quite lofty to compare hulu with OPEC. Here is my case: 1.

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The Future of Shopping | Vidzey Interactive Videos

Tech Zulu Event

We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. ” Article 1 discussed the digital revolution and how companies like Netflix and Hulu were taking over. Article 2 posed the question of “Where is advertising going in this new digital age?” FROM THE BEGINNING.

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Interview With CEO Jason Njoku iRoko Partners | Africa’s Netflix Set To Disrupt US TV & Cable Market

Tech Zulu Event

Naturally, there was a stringent due diligence process, and this took a couple of months. However, I can tell you that until recently, our business model was based purely on advertising and yes, it was profitable. The team in London is around 15 people – mostly tech, design, business development and marketing people there.

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