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OpenX Rolls Out Google AMP Compatibility

socalTECH

Pasadena-based programmatic advertising marketplace operator OpenX has rolled out compatibility with Google AMP, Google's effort at a highly optimized set of rules for mobile web pages, across its entire set of products, the companys aid Monday. READ MORE>>.

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SMCLA: Google Analytics Recap and Video

Tech Zulu Event

Repost of SMCLA's Going Goo Goo Over Google Analytics. The Google Analytics panel was a big success with a great turnout of over 150 people at the Mahalo office in Santa Monica. It takes 5 minutes: Google Analytics is about as easy to setup as setting your alarm clock. Google Analytics works within RSS feeds as well: [link] e.)

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GumGum Makes Images Profitable for Publishers

Tech Zulu Event

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. After Tanz had sold his pre-Instagram photo-sharing app called MoJungle, he was intrigued with notion of bringing advertising to photos, and had no idea if it was even possible.

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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

A series of standards emerged known as “AJAX” (asynchronous javascript and xml) that gave the web-based designer much more control over the browser. The one big concern many people had was how to constrain the total dominance of Google. And that’s what happened. Apple had a store. This is what is happening in mobile.

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App is Crap (why Apple is bad for your health)

Both Sides of the Table

Enter the huge innovation in AJAX (asynchronous Javascript and XML), which let us redraw individual portions of the screen and therefore mimic user behavior on on-premise applications. Google would soon follow with their own phones, it was rumored. Let’s start with Google’s Android. Or would it? They may not.

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