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Building A Dream Team For Mobile Advertising, with Gradient X

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If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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Burstly Opens Up Mobile Ad Service

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Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Burstly is venture backed by Founder Collective, GRP Partners, Rincon Venture Partners, and SoftBank Capital.

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Burstly Snags $1.8M For Mobile Ad Tools

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Los Angeles-based Burstly announced Tuesday afternoon that the firm has raised $1.8M The funding round came from GRP Partners and Rincon Ventures. Mark Suster at GRP lead the firm's investment, with Jim Andelman heading up Rincon's involvement. in a venture funding. READ MORE>>.

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Burstly Buys TestFlight

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Los Angeles-based Burstly , the mobile advertising technology firm headed by Evan Rifkin, said today that it has acquired TestFlight , a developer of a real-time dashboard which provides mobile advertising and revenue analytics for iOS apps. Financial terms of the buy were not disclosed. READ MORE>>.

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Burstly Raises $5.5M More

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Los Angeles-based Burstly , the mobile advertising startup headed by Evan Rifkin, has raised $5.5M The round came from GRP Partners, Rincon Venture Partners, and SoftBank. in a Series B round, according to reports. Rifkin is the former founder of Tagworld. in March of 2010.

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Burstly Adds SoftBank, Founder Collective

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Los Angeles-based Burstly , the mobile ad management firm run by Evan Rifkin, said this week that it has added SoftBank Capital and Founder Collective to its Series A funding round. investment from Rincon Venture Partners and GRP Partners. Size of the additional investment was not disclosed. READ MORE>>.

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Interview with Mark Suster, GRP Partners

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This morning's interview is with Mark Suster , a venture capitalist at GRP Partners (www.grpvc.com). GRP has just recently closed on a new $200M fund, and Mark has been one of the more active venture capitalists in the Los Angeles area in recent months. So we're focused on technology, and financial services.