Remove Advertising Remove GRP Partners Remove Networking Remove SoCalTech
article thumbnail

What Mattered in 2012: Mark Suster, GRP Partners

socalTECH

Today, we're featuring Mark Suster , a venture capitalist at GRP Partners , founder of LaunchpadLA , the startup accelerator, not to mention well read blogger and highly watched host of This Week In Venture Capital. The most significant news for GRP Partners in 2012 was the first close of our 4th venture fund.

article thumbnail

RingRevenue Signs Mobile Ad Network Tapjoy

socalTECH

Santa Barbara-based RinvRevenue , the provider of pay-per-call marketing technology, said today that it has partnered with mobile ad network firm Tapjoy. The two said they partnership will deliver advertisers with more customers through inbound calls. Financial details of the partnership were not announced. Shaw Ventures.

Mobile 182
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). What is Gradient X?

article thumbnail

Ad.ly Confirms Funding

socalTECH

Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. adly venture capital funding social celebrity advertising' The firm disclosed the funding last week. READ MORE>>.

Funding 170
article thumbnail

YieldMetrics Becomes Adomic

socalTECH

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. The startup, which is backed by Upfront Ventures (which also just went through a renaming effort, from GRP Partners), did not say exactly why it decided to rename itself. READ MORE>>.

article thumbnail

Ad.ly Raises $5M

socalTECH

Los Angeles-based Ad.ly , the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. The round comes from GRP Partners, Greycroft Ventures, and Matt Coffin, the founder of LowerMyBills. s Fox Audience Network. READ MORE>>.

article thumbnail

Ad.ly, Diversifying From Twitter, Looks To Facebook

socalTECH

Los Angeles-based Ad.ly , the Twitter advertising startup, is further looking to diversify its service from Twitter, saying this week that it has added support for Facebook. had added support for MySpace in June, shortly after Twitter said it would not allow other companies to automatically include advertising into Twitter.