socalTECH

JANUARY 10, 2013

Online advertising firm YieldMetrics said Thursday morning that it has raised $1.7M in funding, which was led by GRP Partners, and also included Baroda Ventures , Bertelsmann Digital Media Investments , Daher Capital , Double M Capital , Karlin Ventures , Launchpad LA, as well as angels. READ MORE>>.

Bertelsmann 174

Bertelsmann GRP Partners Advertising Tool 174

socalTECH

APRIL 25, 2013

GumGum , the in-image advertising technology developer led by Ophir Tanz, has promoted Phil Schraeder, the firm''s VP of Finance, to Chief Operating Officer, to head up the firm''s internal operations, business development, and finance. GumGum is backed by NEA, GRP Partners, First Round Capital and Crosscut Ventures.

GRP Partners 217

GRP Partners Advertising Startup Sites 217

socalTECH

MAY 24, 2013

Los Angeles-based celebrity advertising firm Ad.ly more in funding, from GRP Partners and Siemer Ventures. helps match up celebrities with social media advertisers. adly celebrity advertising partners venture capital social media twitter' disclosed Thursday that it has raised $2.0M READ MORE>>.

GRP Partners 159

GRP Partners Social Media Advertising Venture Capital 159

socalTECH

MAY 29, 2013

Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. adly venture capital funding social celebrity advertising' The firm disclosed the funding last week. READ MORE>>.

Funding 170

Funding GRP Partners Social Media Advertising 170

socalTECH

JUNE 27, 2013

Santa Monica-based Gradient X , the programmatic mobile advertising startup backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, Walter Kortschak (Summit Capital), and Mark Suster, said today that it has exited its beta. READ MORE>>.

GRP Partners 168

GRP Partners OpenX Santa Monica Advertising 168

socalTECH

JUNE 28, 2013

Los Angeles-based GumGum , which provides an in-image advertising platform for publishers, said Friday that it has added Ryan Schinman, CEO of Platinum Rye Entertainment, to its advisory board. GumGum is venture backed by NEA, GRP Partners (now Upfront Ventures), First Round Capital and Crosscut Ventures. READ MORE>>.

GRP Partners 164

GRP Partners Entertainment Hollywood Advertising 164

socalTECH

MAY 11, 2010

Los Angeles-based Ad.ly , the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. The round comes from GRP Partners, Greycroft Ventures, and Matt Coffin, the founder of LowerMyBills. Tags: adly venture capital twitter advertising. s Fox Audience Network.

GRP Partners 154

GRP Partners SoCalTech Advertising Venture Capital 154

socalTECH

JULY 31, 2013

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. The startup, which is backed by Upfront Ventures (which also just went through a renaming effort, from GRP Partners), did not say exactly why it decided to rename itself. READ MORE>>.

GRP Partners 168

GRP Partners Santa Monica Startup Advertising 168

socalTECH

NOVEMBER 11, 2010

According to Lehmbeck, in an interview with socalTECH, the company's software takes key specifications from products such as televisions and other consumer electronics, and applies them to ads automatically, so that instead of just advertising a big screen television an ad might contain key terms and information about those products.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

FEBRUARY 7, 2013

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire.

OpenX 223

OpenX CTO Hire GRP Partners CIO 223

socalTECH

JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously. READ MORE>>.

Sales 178

Sales GRP Partners Advertising Entertainment 178

socalTECH

MAY 9, 2012

GumGum , the provider of in-image advertising services which is backed by GRP Partners, First Round Capital, New Enterprise Associates and Crosscut Ventures, has signed a deal with a Canadian firm, in its first deal out of the country, according to the company Wednesday. READ MORE>>.

GRP Partners 170

GRP Partners Advertising Entertainment Capital 170

socalTECH

NOVEMBER 23, 2012

The round was led by GRP Partners and Rincon Venture Partners. RingRevenue said that in 2012, advertisers have generated more than $200M worth of sales using its technology. RingRevenue said that in 2012, advertisers have generated more than $200M worth of sales using its technology. READ MORE>>.

Marketing 174

Marketing GRP Partners Santa Barbara Advertising 174

socalTECH

MARCH 5, 2012

Los Angeles-based Burstly , the mobile advertising technology firm headed by Evan Rifkin, said today that it has acquired TestFlight , a developer of a real-time dashboard which provides mobile advertising and revenue analytics for iOS apps. Burstly is backed by GRP Partners, Rincon Venture Partners, and SoftBank, and announced a $5.5M

GRP Partners 154

GRP Partners Metrics Advertising Mobile 154

socalTECH

OCTOBER 16, 2009

Los Angeles-based Ad.ly , which is developing an in-stream, advertising platform for Twitter, has raised $500,000 in a funding round. The round came from GRP Partners. GRP's Mark Suster sits on the firm's board. has performed very well," Suster told socalTECH, saying that the round was a seed round.

Seed Funding 100

Seed Funding Venture Capital GRP Partners Funding 100

socalTECH

JANUARY 10, 2012

Santa Barbara-based RinvRevenue , the provider of pay-per-call marketing technology, said today that it has partnered with mobile ad network firm Tapjoy. The two said they partnership will deliver advertisers with more customers through inbound calls. Financial details of the partnership were not announced. Shaw Ventures.

Mobile 182

Mobile Networking GRP Partners Santa Barbara 182

socalTECH

NOVEMBER 30, 2011

Los Angeles-based Burstly , the mobile advertising startup headed by Evan Rifkin, has raised $5.5M The round came from GRP Partners, Rincon Venture Partners, and SoftBank. in a Series B round, according to reports. Rifkin is the former founder of Tagworld. in March of 2010.

GRP Partners 150

GRP Partners Advertising Los Angeles Mobile 150

socalTECH

JUNE 20, 2012

A trio of online advertising vets are heading up a new, mobile advertising firm, Gradient X , which said this morning that it has raised $3.75M in a seed financing round. The firm said it will provide a demand side platform focused on advertising on mobile media. READ MORE>>.

Mobile 140

Mobile OpenX GRP Partners Advertising 140

socalTECH

AUGUST 16, 2012

Los Angeles-based GumGum , the provider of in-image advertising technology, said this morning that it has named Tony Winders as its Senior Vice President of Marketing. GRP Partners, First Round Capital, New Enterprise Associates and Crosscut Ventures. GumGum is venture backed by. READ MORE>>.

Causecast 138

Causecast Marketing GRP Partners Advertising 138

socalTECH

OCTOBER 24, 2011

Santa Monica-based Gumgum , the celebrity image licensing and advertising firm led by Ophir Tanz, has finally disclosed its funding round. The firm has raised $7M in funding from New Enterprise Associates, GRP Partners, and First Round Capital. It's unclear if prior investor Crosscut Ventures participated in this funding.

GRP Partners 140

GRP Partners Santa Monica Conference Advertising 140

socalTECH

FEBRUARY 1, 2013

The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M in a Series B funding round in October.

Content 168

Content GRP Partners Redpoint Santa Monica 168

socalTECH

JULY 2, 2010

Looking to reduce its dependence on Twitter's fickle advertising policy, Los Angeles-based Ad.ly , the Twitter advertising startup backed by Greycroft Partners and GRP Partners, said earlier this week that it has extended its platform to applications and websites. said it has launched a new platform called Ad.ly

GRP Partners 214

GRP Partners Advertising Southern California Platform 214

socalTECH

JANUARY 30, 2013

Rad and Mateen are both high tech veterans, with Rad having previously founded Twitter advertising startup Ad.ly; Mateen was most recently founder of CoverCanvas. went on to raise venture funds from Greycroft Partners, GRP Partners, and Matt Coffin.

GRP Partners 224

GRP Partners High Tech Advertising Mobile 224

socalTECH

MARCH 30, 2010

The funding round came from GRP Partners and Rincon Ventures. Mark Suster at GRP lead the firm's investment, with Jim Andelman heading up Rincon's involvement. As part of the investment, Burstly said that it is opening up access to its advertising tools and exiting beta for its product. READ MORE>>.

Tool 157

Tool Mobile GRP Partners Advertising 157

socalTECH

FEBRUARY 15, 2011

The partnership allows DoublePositive to include phone numbers in advertisements, and track responses to those different inbound calls. RingRevenue is backed by GRP Partners and Rincon Venture Partners, and is led by Jason Spievak. Financial details of the partnership were not disclosed. READ MORE>>.

GRP Partners 154

GRP Partners Santa Barbara Education Advertising 154

socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Burstly is venture backed by Founder Collective, GRP Partners, Rincon Venture Partners, and SoftBank Capital.

Mobile 171

Mobile Services CPC GRP Partners 171

socalTECH

MARCH 23, 2010

Santa Barbara-based RingRevenue , the pay-per-call advertising firm headed by Jason Spievak, announced today that it has named Monty Hudson as the firm's Executive Vice President of Sales. RingRevenue is backed by GRP Partners, Rincon Venture Partners, and Great Pacific Capital. READ MORE>>.

Sales 133

Sales GRP Partners Santa Barbara Advertising 133

socalTECH

JUNE 4, 2010

investment from Rincon Venture Partners and GRP Partners. Tags: burstly softbank mobile advertising venture capital. Burstly recently announced a $1.8M Rifkin was the founder of TagWorld/Flux, which he sold to MTVN in 2008. READ MORE>>.

GRP Partners 169

GRP Partners Venture Capital Mobile Advertising 169

socalTECH

SEPTEMBER 16, 2010

Los Angeles-based Ad.ly , the Twitter advertising startup, is further looking to diversify its service from Twitter, saying this week that it has added support for Facebook. had added support for MySpace in June, shortly after Twitter said it would not allow other companies to automatically include advertising into Twitter.

GRP Partners 191

GRP Partners Advertising Idealab Social Network 191

socalTECH

JANUARY 28, 2010

According to the firms, As Seen Anywhere will provide multi-channel, pay-for-performance advertising. RingRevenue is venture backed by GRP Partners, Rincon Venture Partners, and Great Pacific Capital. Tags: ringrevenue advertising telephone. Spievak is the former CFO of Callwave. READ MORE>>.

Santa Barbara 153

Santa Barbara GRP Partners Social Media Advertising 153

socalTECH

MAY 24, 2010

Micro-messaging service Twitter said this morning that it is banning third-party advertising in its stream, taking direct aim at Los Angeles-based Twitter advertising service Ad.ly. is backed by GRP Partners, Greycroft Ventures, and LowerMyBills founder Matt Coffin.

Idealab 173

Idealab GRP Partners Advertising Pasadena 173

socalTECH

OCTOBER 8, 2010

GumGum allows publishers to use celebrity and other photos, without the usual, high cost of licensing those images from photography agencies, and allows those publishers to share advertising revenues with the owners of those photos. Tags: paparrazi photography photo celebrity internet advertising toolbar image gumgum. READ MORE>>.

GRP Partners 150

GRP Partners Internet Brands Advertising Class 150

Tech Zulu Event

JUNE 11, 2013

Mark Suster of GRP Partners and Launchpad was confirmed to keynote along with Nely Galan of Galan Entertainment, the first Latina president of Telemundo. Media Partners. Current media partners include Los Angeles Times, PandoDaily, TechZulu, SoCalTech and VentureBeat.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

socalTECH

JUNE 3, 2009

Santa Barbara-based RingRevenue , which is developing technology for pay-per-call, telephone affiliate advertising, has raised $3.5M in a funding from GRP Partners, Rincon Venture Partners, and Great Pacific Capital. Tags: ringrevenue venture capital call telephone affiliate advertising. READ MORE>>.

GRP Partners 100

GRP Partners Santa Barbara Advertising Venture Capital 100

socalTECH

APRIL 15, 2010

in investments, IT services--which includes many online advertising firms--was at $35.15M in investments. Other major areas of investment were Medical Devices and Equipment, with $131.46M in investments and Biotechnology, with $77.6M. Media and Entertainment was at $55.5M

Southern California 208

Southern California Orange County Invest GRP Partners 208

socalTECH

MAY 1, 2012

RingRevenue is backed by GRP Partners and Rincon Venture Partners. The firm, which is led by Jason Spievak, apparently now has 28 full time employees, up significantly from only 16 in January, according to Spievak. The growth comes as the firm has tripled revenues over the last year at the company, according to Spievak.

GRP Partners 170

GRP Partners Santa Barbara Marketing Technology 170

socalTECH

MARCH 22, 2011

RingRevenue is venture backed by GRP Partners and Rincon Venture Partners. The firm said companies like Progrexion Marketing--which markets the credit repair product Lexington Law--has been seeing success with pay-per-call using its products.

Services 189

Services GRP Partners Santa Barbara Technical Review 189