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Ross Levinsohn Joins SteelHouse's Board

socalTECH

Los Angeles-based advertising software developer SteelHouse announced on Thursday that it has named Ross Levinsohn, the former CEO of Yahoo!, He also served at News Corporation, where he was involved in the formation of Hulu, and also is co-founder and partner at Whisper Advisors, and a senior advisor at Boston Consulting Group.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
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Decoding The Science Behind The Laughs, With Daniel Altman of Laffster

socalTECH

In the case of Los Angeles-based Laffster (www.laffster.com), you apply software algorithms, science, and research to figure it all out. My background is that I was at IAC, focused on advertising solutions and advertising engagement. We spoke with Daniel Altman, the CEO of the company, to learn more. READ MORE>>.

Content 230
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Interview with Rahul Sonnad, Geodelic

socalTECH

I kind of thought there was a similar opportunity you see in the video space with YouTube, Hulu, thePlatform all going after. Once I had that, it was clear to me that putting some software linking that with the Internet would be very powerful. READ MORE>>.

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TVSync’s Open API Uses Video and Audio Recognition Across All Four Screens

Tech Zulu Event

Utilizing this same core technology, TVSync has developed automatic content recognition (ACR) software that can be accessed in seconds by video and/or audio using the camera and/or mic from a mobile device. Hyper contextualized advertising and granular measurements (like AdSense is to the web) will be established for TV.

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Interview with Richard Yen, Saban Ventures

socalTECH

But we're also technology focused, looking primarily at consumer facing software and services firms in digital media. We're also looking, at the same time, at infrastructure--infrastructure software, which advertising agencies or marketers would use. What's your prior experience and how'd you get into this?

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Interview with Richard Yen, Saban Capital

socalTECH

But we're also technology focused, looking primarily at consumer facing software and services firms in digital media. We're also looking, at the same time, at infrastructure--infrastructure software, which advertising agencies or marketers would use. What's your prior experience and how'd you get into this?

Capital 100