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Thanks to our sponsors!

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Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Tech Coast Angels Fast Pitch - February 24th - UCLA. SoCal IP Law Group LLP - IP Counselors For Technology Companies. Stubbs Alderton Markiles, LLP (www.biztechlaw.com). Technology. Don't miss it!

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Interview with Wes Nichols, MarketShare

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It's my belief that many marketers still measure in layers -- they might look at how direct mail, or search, or display, or TV, or brand advertising, or their sales force performs, in a certain swim lane. Advertisers are known for their creative focus, not focus on analytics.