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Convertro Taps UCLA Anderson Professor For Research Effort

socalTECH

Santa Monica-based online advertising attribution technology provider Convertro --which is led by serial entrepreneur Jeff Zwelling--said today that it has added UCLA Anderson School professor Sanjog Misra as the chair of a new research committee for the company. READ MORE>>.

UCLA 178
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The Startup UCLA Accelerator Is About Entrepreneurship Not Investment Returns

SoCal Delicious

The Startup UCLA Accelerator Is About Entrepreneurship Not Investment Returns. Next → Later today, the Startup UCLA accelerator will have its inaugural demo day. UCLA doesn’t aim to make a financial return. Being in its inaugural class, Startup UCLA is still sorting through its own identity and business model issues.

UCLA 47
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United Online's Helfand Departs, Joins Auditude

socalTECH

Helfand had previously headed by advertising and partnerships for United Online's Adcurate, Netzero, Juno, Classmates, FTD and MyPoints brands. The firm was actually spawned out of a UCLA MBA business plan competition. According to Palo Alto-based Auditude this morning, Helfand has joined the company as CEO.

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Thanks to our sponsors!

socalTECH

Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Tech Coast Angels Fast Pitch - February 24th - UCLA. Stubbs Alderton Markiles, LLP (www.biztechlaw.com). Technology. Yarnell Design (www.masonyarnell.com/tech). Brilliant web and iPhone app design.

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Interview with Adi Jaffe, All About Addiction

socalTECH

To understand how one local company is making that transition, we talked with Los Angeles-based All About Addiction (www.allaboutaddiction.com), a company that grew out of Adi Jaffe's work at UCLA as a trained psychologist. Adi Jaffe: I'm a UCLA addiction trained psychologist, specializing in addiction. Adi Jaffe: It is tough.

UCLA 204
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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

socalTECH

That includes Notre Dame, Oregon, UCLA, and others. For example, we're the official mobile app of UCLA, even though behind the scenes is actually Hopscotch. We have what is called a mult-dimensional, segmentation engine, that helps them understand their fans on the platform, and provide advertisers with specifics.

Mobile 162
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MySpace Inks Ad Deal With Auditude, MTV Networks

socalTECH

Los Angeles-based social networking site and online video advertising firm Auditude announced this morning that the two companies have partnered with MTV Networks to insert ads into user uploaded videos on MySpace. According to the firms, MySpace is using technology from Auditude to identify professional videos and insert video advertising.