socalTECH
JUNE 30, 2010
Los Angeles-based Total Immersion , the firm working on augmented reality technology, said today that it has inked a deal with digital camera manufacturer Olympus and its advertising agency Mullen, to developed an augmented reality application for the Olympus PEN E-PL1 micro camera. Financial impact of the win was not disclosed. READ MORE>>.
InfoChachkie
FEBRUARY 10, 2014
As Wired magazine pointed out in a January 2013 article , "It’s a Hail Mary pass for a company that held 44.5 In the course of dominating their initial direct response market, a number of enterprise-level advertisers began using Invoca''s unique marketing platform in ways the company had not foreseen. GoToMy Rebranding Campaign.
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Both Sides of the Table
AUGUST 21, 2011
While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). The Impact of Mobile Phones on Advertising.
Both Sides of the Table
MARCH 30, 2010
We know that in early April Apple will deliver the iPad, which with a larger format may have an impact on the consumption of newspapers, magazines and videos. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. The Kindle has already revolutionized book reading.
Startup Professionals Musings
JANUARY 12, 2013
Osmosis marketing is the hot new term for word-of-mouth advertising. Responsive web technology that re-sizes text and images to fit any screen is the norm with new websites. Social mobile web.
socalTECH
OCTOBER 30, 2008
There are also others who are doing advertisements with short video. Zak had an idea for a screen writing magazine, and was trying to make it as a screenwriter, and found out there was a lack of good resources for people trying to scrap and get to the top. We're targeting any company producing any short form video.
SoCal Delicious
MAY 6, 2012
Although a new company, it is already gaining momentum—being featured in European CEO, Playboy, and Da Man Magazine. Clark Landry is an entrepreneur and investor with several successful exits and 10+ years of experience at online advertising and consumer internet ventures. Steven Pressfield – Author of ‘The War of Art’.
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