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Why Online / Offline Mobile Integration is Going to be a Huge Business

Both Sides of the Table

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). The Impact of Mobile Phones on Advertising.

Mobile 329
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10 Tests of Your Modern Entrepreneur Lingo Savvy

Startup Professionals Musings

For startup new product development, this is a strategy used for fast and quantitative market testing of a product or product feature, popularized first by Eric Ries for web applications. Osmosis marketing is the hot new term for word-of-mouth advertising. Social mobile web. Minimum Viable Product (MVP). Startup accelerator.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web. We know that in early April Apple will deliver the iPad, which with a larger format may have an impact on the consumption of newspapers, magazines and videos. Now, the details … 1.

Mobile 282
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Interview with Sunil Rajaraman, Scripped

socalTECH

Scripped (www.scripped.com) is applying the world of Web 2.0 Sunil Rajaraman: We provide free, web-based screenwriting software to aspiring writers and professionals in the community. One is that any producer of a short video on the web, or any producer of any content, can use out to find their desired content. What's Scripped?

Content 138
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The Web is Against the Ropes, But it’s Not Dead

Both Sides of the Table

I had a really fun 20-minute interview with Howard Lindzon of Stock Twits as part of a 5-part series on whether the web is dead. The topic of whether the web is dead was kicked off by Chris Andersen of Wired Magazine in this article. The Internet existed long before the World Wide Web and web browsers were created.

Web 300
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63 Los Angeles Entrepreneurs To Be Proud Of

SoCal Delicious

Although a new company, it is already gaining momentum—being featured in European CEO, Playboy, and Da Man Magazine. He is currently CEO of ThisWeekIn.com , a web television network he co-founded with Jason Calacanis and comedian/actor Kevin Pollak. Steven Pressfield – Author of ‘The War of Art’.