Startup Professionals Musings

OCTOBER 3, 2012

In a recent book by business technologies guru Joe Wozny, “ The Digital Dollar: Sustainable Strategies for Online Success ,” I found a good summary of the top strategies, with some practical advice on how to implement them: Understand what’s in a name on the Internet. Beware of no-cost and low-cost marketing. Search engines.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

NOVEMBER 12, 2013

In the latest book by business guru Joe Wozny, “ The Digital Dollar: Sustainable Strategies for Online Success ,” I found a good summary of some great strategies, with some practical advice on how to implement them: Understand what’s in a name on the Internet. Beware of no-cost and low-cost marketing. Do them all.

Social Media 93

Social Media Content Startup Web 93

Both Sides of the Table

MARCH 11, 2011

Summary notes, as always, provide below. He invented the category of sponsored search. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. So he launched a company with exclusively paid search.

Competition 350

Competition Idealab Product CitySearch 350