socalTECH

SEPTEMBER 24, 2009

Los Angeles-based Ace Metrix , which is venture backed by Hummer Winblad Venture Partners and Palomar Ventures, said today that it has rolled out a number of enhancements to the firm's service for the advertising market. Tags: metrix television advertising content testing rating. READ MORE>>.

Advertising 154

Advertising Services Palomar Content 154

socalTECH

JUNE 16, 2009

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Hummer Winblad's Ann Winblad and Palomar's Jim Gauer sit on the firm's board.

Advertising 100

Advertising Palomar SaaS Research 100

socalTECH

MAY 29, 2012

Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm's technology is aimed at measuring the effectiveness of television advertising. READ MORE>>.

El Segundo 133

El Segundo Palomar Advertising Los Angeles 133

socalTECH

DECEMBER 16, 2009

The round was led by Leapfrog Ventures, and also included prior investors Hummer Winblad Venture Partners and Palomar Ventures. The company said the new funding will go toward sales and marketing of its service. Tags: metrix venture capital television analytics advertising. READ MORE>>.

Palomar 133

Palomar Advertising Venture Capital Los Angeles 133

socalTECH

SEPTEMBER 30, 2009

The fund is just celebrated its first year in business, so we thought we'd catch up with Brian to hear more about what the firm is investing in, the challenges of raising a venture fund in this market, plus his view on the Los Angeles venture market. Let's start with an overview of the fund. What do you invest in?

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Tell us a bit about your company?

Advertising 100

Advertising Palomar Startup Customer 100