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The Trade Desk Names Chief Marketing Officer

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Los Angeles-based advertising technology developer The Trade Desk said today that it has named Susan Vobejda as its new Chief Marketing Officer. Vobejda joins The Trade Desk from fashion brand Tory Burch, where she had served as EVP and Chief Marketing Officer. and Walmart.com. and Walmart.com. READ MORE>>.

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The Trade Desk Names Apple Mac Pioneer To Board

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Ventura-based advertising technology developer The Trade Desk has added an early, Apple Computer pionner to its board of directors, according to the company. The Trade Desk said that Andrea "Andy" Cunningham, who helped launch the Apple Macintosh early in her career, has joined its board as an independent director.

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The Trade Desk Snags Marketing Chief From eBay

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Ventura-based The Trade Desk , which develops an advertising technology platform, says it has appointed Mark Kirschner as its new Chief Marketing Officer. He also has served at Scholastic Internet Group, MTV, Paramount Interactive and NEC Technologies.

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The Trade Desk Launches In China

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Ventura-based programmatic advertising technology developer The Trade Desk said this morning that it has officially launched its programmatic ad buying platform in China. According to The Trade Desk, the move comes as global advertisers are looking to reach audiences in China, and because the country is a key growth market.

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Shopzilla Becomes Connexity

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Los Angeles-based marketing technology provider Shopzilla said this morning that it has officially chanced its company named to Connexity , to help highlight the shift of the company from comparison shopping to technology driven marketing solutions. READ MORE>>.

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Trade Desk Files For IPO

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Ventura-based Trade Desk has filed for an IPO, saying that it is looking to raised up to $86.25M on an IPO on the NASDAQ Global Market. The advertising technology company is led by Jeff Green. The IPO is being underwritten by Citigroup, Jefferies, RBC Capital Markets, Needham & Company, and Raymond James.

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The Trade Desk Sees Major Surge With IPO, Up Nearly 60 Percent

socalTECH

Ventura-based The Trade Desk , saw a huge pop in the markets this morning, with its stock trading up nearly 60 percent, at $28.66 The Trade Desk--which is now trading as TTD on the NASDAQ Global Market--operates an online advertising market and exchange. per share--significantly above the $18.00

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